internet users: OTT audio, video services driving internet usage in India: report
Over-the-top audio and video services emerged as the most popular internet use case in India in 2023, with 86% of India’s over 800 million internet users or 707 million people reporting using the internet for consuming them, new research by the Internet and Mobile Association of India (IAMAI) and marketing data and analytics firm KANTAR found.According to the Internet in India Report 2023, rural India is driving use-cases across OTT, communications, social media, online gaming, net commerce, digital payments, and online…