Google Faces Second Probe Into Advertising Practices as Britain Investigates 3 Key Parts of Ad Tech
Britain's competition regulator on Thursday launched its second probe into the advertising practices of Google, saying the Alphabet-owned search giant could be distorting competition and may have illegally favoured its own services.The Competition and Markets Authority's (CMA) latest probe follows its into Google and Facebook owner-Meta's "Jedi Blue" agreement earlier this year.The CMA said on Thursday it was examining three key parts of the ad tech stack chain, services that mediate ad tech, since Google owned the…