coutloot: Ecommerce firm CoutLoot plans to enter physical retailing space
Ecommerce firm Coutloot said it is entering into the offline retail segment by converting existing small shops and trading units into its own branded stores, part of a wider strategy to formalise the unorganised non-MRP non-grocery retailing in India.The company plans to launch 35 stores starting April this year, especially in areas which attract peak footfalls.The converted stores will have better assortment, optimised shelf and better quality merchandise."Customers seek lower price but standardised products even in the…