the ayurveda experience funding: D2C startup The Ayurveda Experience secures $27 million in funding led by Jungle Ventures
The Ayurveda Experience (TAE), a direct-to-consumer company focused on Ayurvedic beauty and health products, raised $27 million in a funding round led by Singapore-based venture investment firm Jungle Ventures.The round also saw participation from investors like SIDBI Ventures, Anicut Capital and Sharrp Ventures (part of the Mariwala Family Office that runs consumer goods major Marico). Of the $27 million, about $15 million came in primary funding, with the proceeds going to the company, while the rest were towards…