Leveraging an AI-powered Salesforce CRM Will Require Better Data Management
Jack Wagnon has been a customer relationship management consultant for over a decade. Now, as global head of Rimini Street’s Salesforce practice, he thinks artificial intelligence is about to deliver on “the original promise of customer relationship management” for APAC enterprises — a true 360-degree view of the customer.
This will not be without struggle. As Salesforce rolls out AI and organisations seek to automate and capitalise on the right customer information at the right time, Wagnon said businesses…