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likeness

Striking actors say studios ‘AI proposal’ would have them sell their digital likeness for only one day’s pay

On Thursday, leaders at the Screen Actors Guild-American Federation of Television and Radio Artists announced that the group was going on strike after negotiations with Hollywood studios fell apart. According to the Alliance of Motion Picture of Television Producers, the rejected deal included a "groundbreaking AI proposal" that would "protect performers' digital likenesses." The AMPTP said the AI deal would require a performers consent for the "creation and use of digital replicas or for digital alterations of a…

Hollywood studios proposed AI contract that would give them likeness rights ‘for the rest of eternity’

In a statement about the strike, the Alliance of Motion Picture and Television Producers (AMPTP) said that its proposal included “a groundbreaking AI proposal that protects actors’ digital likenesses for SAG-AFTRA members.”When asked about the proposal during the press conference, Crabtree-Ireland said that “This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their…

Bruce Willis refutes a report that he sold his digital likeness rights to Deepcake, which confirms and says the company created his…

Ryan Gajewski / The Hollywood Reporter: Bruce Willis refutes a report that he sold his digital likeness rights to Deepcake, which confirms and says the company created his “digital twin” for 2021 ads — Recent reports claimed that the star had become the first Hollywood figure to sell his rights to a company … Ryan Gajewski / The Hollywood Reporter: Bruce Willis refutes a report that he sold his digital likeness rights to Deepcake, which confirms and says the company created his…

Report: Bruce Willis sold his "digital twin" likeness rights to Deepcake, for use in ads and possibly even movies; a Russian ad…

Benj Edwards / Ars Technica: Report: Bruce Willis sold his “digital twin” likeness rights to Deepcake, for use in ads and possibly even movies; a Russian ad already used a Willis deepfake — Tech will allow Willis' doppelgänger to continue working despite language disorder diagnosis. Benj Edwards / Ars Technica: Report: Bruce Willis sold his “digital twin” likeness rights to Deepcake, for use in ads and possibly even movies; a Russian ad already used a Willis…

Bruce Willis Sells His Likeness to an AI Deepfake Company

Deepfake technology was previously used to insert Willis into a Russian phone commercial in 2021.Image: Rich Fury (Getty Images)Bruce Willis is selling his face. The veteran actor has agreed to sell the rights to his likeness so a digital twin can be created using deepfake technology. Willis previously announced his retirementfrom acting following an aphasia diagnosis.While movies have used deepfake technology to create digital versions of actors before, Bruce Willis has become one of the first actors to formally sell

Bruce Willis Has Retired From Acting, But His Likeness Will Live On Thanks To Selling His Deepfake Rights

Deepfake technology seems invasive, and more than a little dangerous. One many has been impersonating Tom Cruise in viral videos for years now, and even reached out to the celebrity to try and obtain his permission. Hollywood studios have been using the deepfake technology to de-age important characters in the Star Wars universe, or to satisfy fan curiosity about how a classic character might look if the original actor were able to still play them. But Bruce Willis appears to be making history by becoming the first actor…

Fans accuse Marvel of ‘exploiting a dead man’ after studio signs deal to use Stan Lee’s likeness in future films

Marvel has attracted backlash from fans after announcing it has signed a deal with Stan Lee Universe that would allow the studio to use his “name and likeness” in future releases.The 20-year deal could mean that Lee – the beloved co-creator of Spider-Man, Avengers and Hulk who died in November 2018 – may feature in forthcoming films and TV shows.Lee’s likeness and name can now also be used in Disney theme parks and various “experiences”, as well as merchandising. The deal is a venture between Genius Brands International…

Marvel Studios is licensing Stan Lee’s likeness from the company he sued before his death

Even though Stan Lee has been dead since 2018, a new deal between Marvel Studios and POW! Entertainment may be a sign that the legendary comics creator’s going to be appearing in more than a few Marvel-branded projects in the near future. POW! Entertainment, the production house Stan Lee co-founded in 2001 and subsequently sued in 2018 for allegedly forging his signature on legal documents, has entered a licensing agreement with Genius Brands and Marvel Studios granting the Hollywood giant the right to use Lee’s…