The metaverse offers challenges and possibilities for the future of the retail industry
The metaverse offers challenges and possibilities for the future of the retail industry
In 1968, American computer scientist Ivan Sutherland predicted the future of augmented and virtual reality with his concept of the “Ultimate Display". The Ultimate Display relied on the kinetic depth effect to create two dimensional images that moved with its users, giving the illusion of a three-dimensional display.While the concept of virtual reality only focuses on the creation of three-dimensional environments, the metaverse — a…