Techno Blender
Digitally Yours.
Browsing Tag

Marketed

Mean Girls exec reveals reason film remake wasn’t marketed as a musical

Get our free weekly email for all the latest cinematic news from our film critic Clarisse LoughreyGet our The Life Cinematic email for freeParamount’s president of global marketing has admitted the studio chose not to explicitly market its new Mean Girls remake as a musical because they didn’t want to “turn off audiences”. The latest box office triumph sees Reneé Rapp reprise her Broadway role of Regina George alongside The Last Thing He Told Me’s Angourie Rice as Cady Heron. Following its debut in cinemas on Friday (12…

Idris Elba Says ‘Beast’ Has Been Misleadingly Marketed

Image via Universal Pictures Today marks a week since Beast roared into theaters, with Universal’s latest blockbuster attempt seeming to deliver on real and imagined promises, among them the matchup between a conservatively-armed Idris Elba and the CGI lion seeking to rip him and his family to delicious shreds. Critics and audiences have been going back and forth on whether Elba’s fighting of the ferocious feline brought enough weight to the movie, but for the main man himself, the prospect of that showdown and…

Kim Kardashian And Mother Kris Jenner Marketed ‘Kim’s Tape’?

The year was 2007, when Kimberly, who seemed like an ordinary model, became a sensation overnight, not for all the good reasons though! A leaked tape, that featured a 24-year-old Kim Kardashian when her then-boyfriend Ray J, in a very intimate way. At least, it felt as if the video was not meant for public review and that it had got leaked without Kim’s approval. At least that’s how it seemed for once, when everyone from the Kardashian family, including Kim, seemed clueless about the whole incident. What seemed like a…