marketing

Americans itching to travel this summer after navigating Covid-19 for the past two years face a new disruption to plans: the rising cost of travel.Inflation rose to 8.5% in March compared with the same month a year earlier, according to the Labor Department’s consumer-price index—the highest rate in four decades. Gas prices are up about 50% from a year ago. Hotel costs jumped nearly 30%, and airline fares rose 24%, while vehicle-rental costs jumped nearly 14%. April figures set to be released on Wednesday aren’t expected…

Credit: Pixabay/CC0 Public Domain An international team of researchers finds that the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company's customer base.…

Tyson Foods Inc. TSN 1.30% reported soaring profits as the company raised prices for beef, chicken and pork, citing higher costs. Tyson, TSN 1.30% the biggest U.S. meat processor by sales, said it increased prices for beef by an average 23.8% over the three months ended April 2, while its chicken prices increased 14.4% and 10.8% for pork. Tyson said its cost of goods sold increased by 15% over the quarter as the…

Some hospitals grappling with rising nurse salaries are seeking to raise prices by up to 15%, touching off contract fights with health insurers and businesses and threatening higher premiums. Neither of the chains would specify the price increases they are requesting, but people familiar with negotiations say some hospitals are asking to increase their prices by 7.5% to 15%.…

The technology industry, which powered the U.S. economy during the pandemic and grew at tremendous scale during a decade of ultralow interest rates, is confronting one of the most punishing stretches in years.Global powerhouses and fledgling startups are feeling pain from a variety of economic, industry and market factors, spawning postpandemic turbulence in e-commerce, digital advertising, electric vehicles, ride-hailing and other segments. Companies that emerged as job-creating juggernauts in the past two…

Electric car maker Lucid LCID -3.71% Group Inc. reported narrower losses in the first quarter of 2022, and said it would increase vehicle prices starting in June, citing a changing environment from when it first set pricing in September 2020. Lucid said Thursday that it recorded a net loss of $81.3 million in the January-to-March period, compared with a $2.9 billion loss in the same year-ago period. The company stuck with its production…

After The Verge yesterday revealed the name of Sonos’ latest soundbar and a retailer accidentally posted images of the device, the leak floodgates have now seemingly opened. Twitter user SnoopyTech has shared a number of marketing shots of the Sonos Ray, offering a closer look at the upcoming product’s size and design. The images showcase the Ray in both black and white and offer a higher-quality peek at the soundbar’s design. Similar to the Arc and Beam, the Ray has a ton of perforated holes cut into the plastic…

At least 15 advertising-technology companies had sufficient information to detect that publisher Gannett Co. GCI 3.19% provided inaccurate data to advertisers for more than nine months, but the firms failed to connect the dots and alert their clients, according to researchers who studied the incident.Gannett, owner of USA Today and news outlets in 46 U.S. states, said it unintentionally provided the wrong information in online ad auctions, due to an error that affected…

Facebook FB 0.43% parent Meta Platforms Inc. FB 0.43% developed e-commerce services in 2020 as people shopped more from home and the company faced a changing digital ad market. Two years later, employees, former executives and retailers say the division remains a work in progress.Some retailers say they are frustrated by Meta’s e-commerce rollout, noting that the service is missing basic…

The precise movements of millions of users of the gay-dating app Grindr were collected from a digital advertising network and made available for sale, according to people familiar with the matter.The information was available for sale since at least 2017, and historical data may still be obtainable, the people said. Grindr two years ago cut off the flow of location data to any ad networks, ending the possibility of such data collection today, the company said. The commercial availability of the personal information, which…