How Hip-Hop Took Over Podcasts, TV, and Everything Else
A chart mainstay and ferocious rhymer from the late nineties into the aughts, Queens rapper N.O.R.E. has since built a hugely visible (and lucrative) second career as a podcast host on Revolt’s Drink Champs, where he and DJ EFN swap stories and libations with the biggest names in rap. Their 2021 episode with Kanye West earned more than 12 million views on YouTube alone, dominating cultural discourse. This year alone, they’ve talked to MCs like Rick Ross, City Girls, and Kodak Black, as well as Bill Bellamy, Lyor Cohen,…