Samsung’s new Galaxy S22 color is so purple it named it twice
Samsung’s Galaxy S22 is launching in a new purple color today, which is officially called “Bora Purple.” As the company’s press release helpfully points out, “Bora” is the Korean word for “purple,” meaning that the new color is effectively called “purple purple.” It goes on sale on August 10th for $799.99, the same price as the original Galaxy S22.
Since launch, the base model of Samsung’s latest flagship series has been available in a very similar color the company calls “violet.” But this previous color was a lot…