NBA basketball

Fans arrive to Madison Square Garden before the game between the Golden State Warriors and New York Knicks on February 23, 2021 in New York City.John Smith | Corbis News | Getty ImagesMadison Square Garden Entertainment announced Thursday it's exploring a spinoff of its live entertainment business, including its iconic New York City arena, and MSG Networks.The spinoff would consist of the company's performance venues – including Madison Square Garden, the Hulu Theater, Radio City Music Hall, the Beacon Theatre and the…

Dave RobertsProvided by ESPNDave Roberts is a creature of habit.The ESPN executive, who has emerged as an influential force behind the scenes at the network, prefers to take business meetings at the Four Seasons, for instance.In 2015, sports media personality and regular ESPN panelist Bomani Jones was in Los Angeles to attend the network's ESPY Awards ceremony and planned to meet with Roberts. According to Jones, Roberts initially agreed to meet him at his hotel. Instead, Roberts arrived in a cab, called him and said,…

In this photo illustration a Coinbase logo is displayed on a smartphone with a NBA logo in the background.Thiago Prudencio | Sopa Images | Lightrocket | Getty ImagesCryptocurrency companies helped fuel the NBA's sponsorship revenue to a record $1.6 billion in the 2021-22 season, according to estimates by IEG, a sports partnerships consultancy.That's up 13% from the $1.4 billion in the 2020-21 season. In the 2018-19 season, the National Basketball Association raked in $1.2 billion in sponsorship money. Sponsorship…

Tracy McGradySource: Ones Basketball LeagueThis time, Tracy McGrady is trusting his ideas.The basketball Hall of Famer has funded real estate projects, he's backed a sports and entertainment agency, and committed to a cryptocurrency partnership before the sector lost billions in value. Now, McGrady is investing in his own company, Ones Basketball League, or OBL, which makes its New York premiere this weekend."I've always invested in other people's ideas and other people's vision," McGrady told CNBC in an interview. "Not…

People are changing their spending habits as prices surge at rates not seen in four decades, making choices that favor experiences. That means big demand for live sports.Demand for sports attendance is usually "unresponsive to price changes," said Dennis Coates, a sports economics professor at the University of Maryland, Baltimore County. "Good times, bad times, high prices — it doesn't change consumers' behavior" around spending on sports.Now that pandemic restrictions are easing, even as cases remain elevated in several…

Ja Morant #12 of the Memphis Grizzlies drives to the basket to shoot against the Golden State Warriors in the second half of Game Three of the Western Conference Semifinals of the NBA Playoffs at Chase Center on May 07, 2022 in San Francisco, California.Thearon W. Henderson | Getty ImagesThe NBA is in a strong position as it bounces back from the pandemic and gears up for its next media rights cycle in the next few years. Playoff viewership increased without much participation from teams in the huge New York and Los…