Why Toyota’s New Prius Won’t Be Its Last
The world’s largest automaker expects battery materials and charging infrastructure to be scarce for another 10 to 15 years.
Toyota aired a Super Bowl commercial almost 18 years ago that opened with cars in traffic, their wheels spinning but going nowhere. “It's been a long time since transportation has truly advanced,” a narrator intoned. “We've been moving; we just haven't been moving forward.” The ad for the second-generation Prius echoes the criticism being lobbed at the manufacturer that just debuted a…