What to do when your experiment returns a non-statistically significant result | by Jordan Gomes
A lot can be learned from a non-statistically significant result — and a lot of caution needs to be taken when you report the resultPhoto by Ameer Basheer on UnsplashWhen you get a non-statistically significant result, there can be 2 main explanations: (1) the impact (if any) is too small to be captured (2) your study was underpoweredDeep diving into the result and getting a sense of why it is not statistically significant can unlock some learnings that will help improve your experiment designWhen reporting - it is…