Orbea aims to get urban riders from A to B in premium Spanish style
An eye-catching new urban ebike named Diem has hit the road in Basque country and beyond, leveraging almost a century of high-end manufacturing know-how from renowned European premium bike maker Orbea.The Spanish firm was founded in 1840 as a firearms manufacturer, but didn't start designing and making bikes until the 1930s, when the company also began fielding riders in the Tour de France. The family business changed hands in the late 1960s and became an employee-owned cooperative, returning to road racing in the mid 80s…