‘French scar’ leaves another mark on TikTok’s painful week
TikTok’s rough week in the west went from bad to worse today when Italian authorities slapped the app with a €10mn fine over a viral challenge called the “French scar.”
The game invites users to pinch their cheeks until they leave a lasting bruise. It became particularly popular in Italy, which prompted scrutiny from the country’s competition regulator.
Following a probe, investigators concluded that TikTok had failed to protect users from “the potentially dangerous” content. The watchdog…