Pepsi125

With the launch of Pepsi Max’s “Uncle Drew” campaign in 2012, there was a touch of Eddie Murphy in Coming to America and a dash of Jackass, with a covert Kyrie Irving under piles of Hollywood makeup, pairing surprising improv comedy chops with his incredible hoop skills. What there wasn’t, however, was any overt sense that this irresistible short film happened to be, in fact, a soda commercial. Related After scoring nine-figure views on YouTube, the beloved prank series made the ultimate…

For over 125 years, Pepsi has not only created ads, it has created culture, collaborating with musicians, artists, and icons to make moments that transcend marketing and contribute to the broader cultural conversation. So, we brought together a couple world-class mad men to have a conversation about Pepsi’s role as a maker, a cultural force, and a brand that has lived in the new, and the now, for 125 years. Related Creative Director, Jeremy Hodges, founder of the Project Art Collective…

A funny thing happened on the way to the Colosseum. That unbelievably epic three-minute Pepsi commercial you surely remember from the early 2000’s where Britney, Pink, and Beyoncé at their full-on fiercest joined forces to commandeer the ancient Roman amphitheater with a diva-liciously badass riff on Queen’s “We Will Rock You”… yeah, you don’t actually remember that.  The fond impressions were planted later, Blade Runner-style, by online fandom — because what should have been herstory’s greatest Super Bowl ad of…