Persuasive

Credit: Pixabay/CC0 Public Domain One Amazon review is written in the past tense: "I was thrilled when I put on this shirt!" Another reads, "I will definitely wear this shirt a lot." Yet another says, "I love wearing this shirt." It turns out that the third version, written in the present tense, is significantly more persuasive…

Pilot Studies: Critical messengers' actual level of concern for target group versus estimates of critical messengers' concern. Note. Actual messenger concern is the percentage of critical messengers who agreed with a statement of concern for a target group that they had criticized for causing harm. Estimated messenger concern is the estimates of target group members of the percentage of critical messengers that agreed with a statement of concern for the…

Credit: Unsplash/CC0 Public Domain Trying to understand people we disagree with can feel like an effort hardly worth making, particularly in contentious political environments in which offering even the smallest olive branch to the opposition can be perceived as betraying our own side. Research in Psychological Science, however, suggests that cross-partisan empathy may actually make our political arguments more persuasive,…

Marketing professor Katherine Lafreniere found that online reviews spiced up with swear words may be perceived as more helpful and more persuasive — up to a point. Credit: John Ulan Profanity in online reviews can pack a powerful punch, says a University of Alberta business researcher. …

Doechii kept it in the TDE family.The Tampa-born rapper joined forces with label-mate SZA on the official remix of “Persuasive,” her first single release under the TDE banner. Doechii teased the updated version on Twitter this week, confirming it would arrive on Friday. The original “Persuasive” version arrived back in March, around the time Doechii announced she had inked a deal with the hip-hop imprint, which is home to stars like Jay Rock, Ab-Soul, ScHoolboy Q, Reason, and Isaiah Rashad. She linked up with the latter…