Propensity Score Matching (PSM) for A/B Testing: Reducing Bias in Observational Studies | by Frank Hopkins | Apr, 2023
A comprehensive guide to implementing PSM with your experimental data, including Python codeAI Generated image “PSM in the style of Wassily Kandinsky” using DALL:E 2 — Property of Frank Hopkins (Author)A/B testing is a widely used experimental design in which two or more interventions are compared on an outcome of interest. The goal of A/B testing is to estimate the causal effect of the interventions on the outcome, while controlling for potential confounding variables. Randomisation is often used to achieve balance…