public relations

It wasn’t that long ago that Facebook META -4.58% seemed to be riding high—with its ad-driven money machine still humming and a valuation that, as recently as September, topped $1 trillion.Facebook’s parent company, Meta Platforms, is today the poster child of the tech reckoning. And, more so than its fellow tech giants, Meta’s fate in the long run is anyone’s guess. Which makes it an interesting time to ponder how much longer its travails will last, and what it might…

The lawyers investigating Facebook operating chief Sheryl Sandberg’s use of corporate resources are examining behavior going back several years, said people familiar with the matter, focusing on the extent to which staffers worked on her personal projects. A number of employees have been interviewed as part of the investigation by Facebook parent Meta Platforms Inc., META -3.71% the people said, adding that the review has been under way…

WASHINGTON—Advocacy groups bankrolled by big technology companies have poured at least $36.4 million into TV and internet ads opposing antitrust legislation that would bar dominant tech platforms from favoring their own products and services, according to a Wall Street Journal analysis.By comparison, groups supporting the antitrust legislation have spent about $193,000, according to a Journal analysis of data collected by AdImpact, an ad-tracking service. Much of the tech industry spending—$13.7 million, or almost 40%—has…

Online mental-health startup Cerebral Inc. was just getting off the ground in early 2020 when it detected a potential problem in its business model. The company was focused on treating people experiencing depression and anxiety, charging a monthly fee to see a nurse practitioner online for prescription antidepressants. But patients tended to cancel their subscriptions after only a few months, making it more difficult for the company to recoup advertising and other costs, according to documents reviewed by The Wall Street…

Advertising giant Publicis Groupe SA PUBGY -1.08% pared back its global ad-spending forecast for 2022 due to the war in Ukraine, but said the advertising market remained healthy despite macroeconomic challenges.Zenith, an ad-buying unit of Publicis, PUBGY -1.08% said it expects global ad spending to grow 8% to $781 billion this year, a downgrade from the 9.1% growth it predicted in December. The firm said it reduced its…

Sheryl Sandberg created an advertising machine for Facebook parent Meta Platforms Inc. FB 5.42% that capitalized on user data and fueled its business for more than a decade.Now, she is stepping down as chief operating officer as that model is under attack.Ms. Sandberg’s departure comes less than a year after the exit of former ad sales head Carolyn Everson, another leader with strong ties on Madison Avenue.…

Cannabis companies are using the metaverse to set up shops, promote their core product, and sell real-world merchandise and nonfungible tokens.Major brands such as Miller Lite, Wendy’s, Estée Lauder and JPMorgan Chase & Co. have also experimented with using digital worlds for marketing, but cannabis marketers think the metaverse could offer some advantages of particular interest to them. To the degree that the metaverse operates on the principles of Web3, in which decentralization…

During her tenure, Facebook became one of the world’s most profitable companies and she became one of the most prominent women in business. During her tenure, Facebook became one of the world’s most profitable companies and she became one of the most prominent women in business. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong…

In a post on her Facebook profile, Ms. Sandberg said she would continue to serve as a member of Meta’s board. In a securities filing, Meta said she informed the company on Saturday of her intention to resign. Ms. Sandberg said her late husband told her she should take the job if she was planning to stay five years, and she stayed for 14. Meta CEO Mark Zuckerberg says Sheryl Sandberg taught him how to run a…

Snap surprise disclosure that its second-quarter revenue and profit will be lower than expected sent its shares plunging and sparked debate over whether the social-media company’s woes signal a broader slowdown in the online-ad market.During a presentation at an investment conference, Snap Chief Executive Evan Spiegelsaid “the macroeconomic environment has definitely deteriorated further and faster than we expected.” In a filing, Snap said it would miss the low end of its target for 20% to 25% year-over-year revenue…