Marvel Now Exclusive With Penguin Random House For Bookstores As Well
| When Marvel Comics signed an exclusive contract with Penguin Random House, it was for comic book sales to comic book stores in the direct market – but also expanded that direct market to include bookstores that previously hadn't had access to it. However, Marvel's graphic novels and collections distributed to the sale-or-return bookstore market were still behind handled exclusively by Hachette. So we were left with the word position where comic shops and bookstores went to Penguin Random House for most of the comics…