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Signal-based scoring is easier than you think and you don’t need Machine LearningPhoto by Robert Katzki on UnsplashProduct manager, analyst, growth hacker, designer or a marketer — understanding user personas is invaluable for any of those roles. While third-party tools can be helpful for gaining initial insights, having your hands on the raw data is incredibly valuable to create accurate models of user behavior. This blog post discussed the methodology that can be used to build a relative scoring system for individual…

A BigQuery SQL + Data Studio SolutionPhoto by Nigel Tadyanehondo on UnsplashThis is a follow-up post to this post where I shared how BigQuery data can be used to understand user journeys. We used a similar framework in a luxury e-commerce setup, and it’s been quite beneficial not only to understand what our users do, but also realize the areas of focus for product work.The first post talks about how the automatic screen_view event triggered by Firebase can be used in BigQuery export to ask and answer questions about how…