Why Targeting Single-Word Keywords Doesn’t Work for Evergreen Content
A short-tail keyword is a search query spanning 1-3 words. 99.9% of the time single-word search queries are far too general and vague. The chances that your evergreen article will match the intent of that query are slim, and the chances your article will rank highly on the SERP are even slimmer. The other reason not to pursue single-words is because those words are just looking to fool around and aren't looking for anything serious. Google will prioritize the pages owned by that brand.Limarc AmbalinaHacker Noon's VP of…