Elon Musk Touts His Newest Venture: Perfume That Smells Like Burnt Hair
The
Tesla Inc.
chief executive announced on Twitter Tuesday night that he’s selling a $100 perfume that smells like burnt hair. Hours later, he tweeted that he sold 10,000 bottles, which would add up to $1 million in revenue. The fragrance is currently being sold on Mr. Musk’s Boring Co.’s website, which describes the scent as, “The Essence of Repugnant Desire.” It shows a picture of a smoking red perfume bottle. The product isn’t expected to ship until early next year.…