Spellings

Credit: Unsplash/CC0 Public Domain Choosing a brand name for a new product or service is one of the most important marketing decisions a company makes. In recent years, brand strategists have recommended companies use unconventional spellings of otherwise familiar words—e.g., "Lyft" rather than "Lift." This advice has gained…

Google I/O 2022 — the company's annual developer conference — is underway, hours after the keynote event was held on Wednesday. During the event, Google announced a wide range of updates and improvements to its products and services, including Google Maps, Android, Google Workspace, Google Meet, YouTube, and the Google Assistant. During the keynote event, the company also announced that Google Translate was adding support for 24 new languages, supported by machine learning. However, users have pointed out that the…