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Some spirits drinkers are starting to trade down, Beam Suntory says

Bottles of Beam Inc.'s Jim Beam bourbon whiskey, center, are displayed for sale at a liquor store.Uriko Nakao | Bloomberg | Getty ImagesThe maker of Jim Beam said some price-sensitive whiskey and tequila drinkers are opting for cheaper bottles, making it the latest company to note diverging behaviors among lower- and higher-income customers.Beam Suntory CEO Albert Baladi told CNBC that the spirits company is starting to see "a little bit of tempering" of the super premium and ultra-super premium categories.Still, the…