‘We’re on TikTok? What’s TikTok?’ The forgotten bands going supersonic thanks to gen Z | Music
Like most musicians, Ryan Guldemond of the Canadian indie band Mother Mother had an extremely quiet 2020. Towards the end of the year, however, the frontman noticed that songs from the band’s 2008 album O My Heart were suddenly spiking on streaming platforms. Day after day, the numbers continued to rise. Something strange was happening. “We were able to track it to TikTok and it was like, ‘Well, what’s TikTok?’” Guldemond recalls. “There was this whole alternate universe of people enjoying Mother Mother songs written long…