Why Instagram co-founder Kevin Systrom is building Artifact, a new kind of social media app
Instagram co-founder Kevin Systrom thinks that the social media industry is ready for something new.
Major social media platforms have become better than ever at capturing our attention by optimizing their algorithms to entertain us with viral videos and funny memes. But while people are consuming more content, they’re often posting less, according to Systrom.
“People have flocked to services like TikTok or Twitter or Facebook less to connect with their friends ... and more and more to be entertained,” Systrom said.…