White Claw Launches Its Own Vodka, Taking on Tito’s
The billionaire who upended the beer industry with White Claw hard seltzer has turned his sights on vodka.
Anthony von Mandl
is releasing on Tuesday a line of vodka sold under his popular brand. Straight and flavored versions of White Claw Premium Vodka will be sold in bottles; vodka and soda cocktails will be available in 12-ounce cans.
In a rare interview, Mr. von Mandl—who is 73 years old and the sole owner of White Claw’s parent company, the Mark Anthony Group—spoke about…