TikTok users can now credit specific videos to make sure viral creators get their due
TikTok is offering users a new way to credit videos that kick off viral trends.
When uploading content, users will be able to tag not only individual creators in video descriptions, but also specific videos — an addition the platform claims will “better enable creator credit and equitable attribution for our creator community and content originators.”
The change is, in part, a response to complaints by users that the platform thrives off a parasitic approach to viral content. Last summer, for example, a number of…