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Can Tequila Really Go Global? This Booze Boss Is Giving It a Shot

Updated Nov. 14, 2023 12:01 am ETListen to article(1 minute)LONDON—Shortly after taking the helm at the world’s largest spirits maker, Diageo CEO Debra Crew made a bold proclamation: She plans to take tequila global.Following a surge in popularity in the U.S., tequila is on track to become the country’s largest spirit this year, an extraordinary milestone for a drink once associated mainly with sugary margaritas and eye-watering shots. Copyright ©2023Dow Jones & Company, Inc. All Rights Reserved.

How America's New Favorite Beer Hammered the Competition

Modelo Especial dethroning Bud Light was a decade in the making—and its coronation began with one man blocking a $20 billion deal. Modelo Especial dethroning Bud Light was a decade in the making—and its coronation began with one man blocking a $20 billion deal. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful…

How Bud Light Blew It

With one blunder after another, the brewing giant behind the brand became a case study in how not to handle a culture-war storm With one blunder after another, the brewing giant behind the brand became a case study in how not to handle a culture-war storm FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful…

White Claw Launches Its Own Vodka, Taking on Tito’s

The billionaire who upended the beer industry with White Claw hard seltzer has turned his sights on vodka. Anthony von Mandl is releasing on Tuesday a line of vodka sold under his popular brand. Straight and flavored versions of White Claw Premium Vodka will be sold in bottles; vodka and soda cocktails will be available in 12-ounce cans. In a rare interview, Mr. von Mandl—who is 73 years old and the sole owner of White Claw’s parent company, the Mark Anthony Group—spoke about…

Japan Has a Low Risk of a Wage-Price Spiral and That’s a Mixed Blessing

SAKATA, Japan—Miki Iwai, 29, says she has never asked for a raise and isn’t about to start this year, even with inflation at a four-decade high.The sake brewery worker says she started tracking household expenses recently to cover the higher price of gasoline. “If I manage it carefully, I can still add to my savings,” she said. Her boss says he’s raising wages, but probably not enough to keep pace with inflation. Here at Tatenokawa Inc.—a brewery in business since 1832—and at hundreds of thousands of other…

Liquor Brands Bet Thrifty Drinkers Will Keep Making At-Home Cocktails

Many Americans took to mixing cocktails at home during the pandemic, boosting liquor sales. Now, with inflation squeezing disposable incomes, big distillers are betting on another round of home drinking as consumers economize.Historically, around 80% of all U.S. alcoholic drinks sales were for home drinking, according to IWSR, a drinks market-research firm. That level rose to 90% during the pandemic, and sales at bars aren’t likely to return to pre-Covid levels for another four to five years, IWSR says. To capitalize,…

Beer Glut: The Huge Number of Small Breweries

The long-building craft-beer boom is showing signs of slowing down.Craft beer’s popularity has risen nationwide for more than a decade, and breweries have become a calling card for up-and-coming neighborhoods and communities, giving residents and visitors new places to gather and enjoy a taste of their towns. But in 2023 the smallest number of new breweries in over a decade will open, the Colorado-based trade group Brewers Association predicts.  The bar-stool talk among beermakers and their customers is…

Economy Has Drinkers Choosing Prosecco Over Champagne

Shoppers are reaching less for the top shelf.For more than a decade, high-price drinks have driven sales growth in the wine and spirits industries as people traded up for fancier brands. That is now changing: Sales growth of costlier spirits and wine is slowing, and even reversing, as shoppers seek out more value.  The shift is another sign that behavior is changing among some of the least price-sensitive shoppers as economists forecast a recession. While demand for luxury goods has largely held up in the face of…

Shaken or Stirred? Let Your New Robot Bartender Decide

BONA FIDE holiday revelry is often linked to a good mixed drink. Parties where decadent cocktails flow befit the season, especially when those behind the bar know what they are doing. Sadly, most amateur bartenders don’t. Result: Manhattans with too much whiskey, martinis made hastily with sweet vermouth and too much astringent lemon concentrate. So why not delegate the task to a computer? Over the past few years, cocktail machines have emerged that promise to do the difficult work of remembering recipes more capably than…

Climate Change Forces French Vineyards to Alter the Way They Make Wine

BORDEAUX, France—The wildfire began on an usually dry summer day in a forest bordering the Liber Pater vineyard. Winemaker Loïc Pasquet saw the flames rise and spread toward his precious vines, which produce Bordeaux that sells for $30,000 a bottle.Hours before evacuating Mr. Pasquet and his staff destroyed the grass around the vineyard to prevent it from catching fire and dug trenches to block the blaze’s path. He also sprayed local trees with water drawn from the vineyard’s ponds. The vineyard was spared. The emergency…