Can Tequila Really Go Global? This Booze Boss Is Giving It a Shot
Updated Nov. 14, 2023 12:01 am ETListen to article(1 minute)LONDON—Shortly after taking the helm at the world’s largest spirits maker, Diageo CEO Debra Crew made a bold proclamation: She plans to take tequila global.Following a surge in popularity in the U.S., tequila is on track to become the country’s largest spirit this year, an extraordinary milestone for a drink once associated mainly with sugary margaritas and eye-watering shots. Copyright ©2023Dow Jones & Company, Inc. All Rights Reserved.!-->!-->!-->!-->!-->!-->…