55 Hilarious Online Shopping Fails That Prove Some Deals Are Too Good To Be True (New Pics)
Marketing psychology speaker Johnson confirmed that scams are a big issue for e-commerce platforms and online shops alike. However, just because the problem is well-known doesn’t mean that it’s easy to tackle.
“The biggest and most difficult step that e-commerce platforms can take here is to have a better vetting process over their sellers. Put simply, there needs to be stricter verification processes for sellers and products, ensuring that only legitimate businesses and authentic items are allowed on platforms,” the expert shared with Bored Panda.
“Enhanced transparency regarding product information, pricing, and seller details would help customers make informed decisions and identify potential scams more easily. This is difficult in practice, however, as this requires a lot of Quality Assurance oversight, which is difficult to effectively manage,” he noted.
“E-commerce marketplaces are also incentivized to provide as many options as possible to their consumers, which often leads them to cut corners, or to look the other way when it comes to the quality and trustworthiness of these sellers.”
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Marketing psychology speaker Johnson confirmed that scams are a big issue for e-commerce platforms and online shops alike. However, just because the problem is well-known doesn't mean that it's easy to tackle.
“The biggest and most difficult step that e-commerce platforms can take here is to have a better vetting process over their sellers. Put simply, there needs to be stricter verification processes for sellers and products, ensuring that only legitimate businesses and authentic items are allowed on platforms," the expert shared with Bored Panda.
"Enhanced transparency regarding product information, pricing, and seller details would help customers make informed decisions and identify potential scams more easily. This is difficult in practice, however, as this requires a lot of Quality Assurance oversight, which is difficult to effectively manage," he noted.
"E-commerce marketplaces are also incentivized to provide as many options as possible to their consumers, which often leads them to cut corners, or to look the other way when it comes to the quality and trustworthiness of these sellers."
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