Adobe Express announces integration with TikTok’s Creative Assistant
Adobe has recently announced integration with TikTok’s Creative Assistant. The partnership between two major industry titans in digital content creation could have a massive impact on content creators and provide them with more sophisticated tools for their work.
Adobe described the move as a “first-of-its-kind integration” that makes video content creation quicker, easier, and more effective. This partnership also brings TikTok’s Creative Assistant to Adobe Express, which is an online design tool for creators.
TikTok’s Creative Assistant is an AI-powered virtual assistant. It helps brands and content creators on the app to enhance their ability to produce high-quality and creative content. The tool was already available in TikTok’s Creative Center. But it’s also coming to Adobe Express.
“We’re excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love,” said Sofia Hernandez, TikTok’s global head of Marketing. “Having the ability to ideate, create, and post all within Express further enables businesses of all sizes to create for TikTok at scale.”
Adobe Express integration with TikTok’s Creative Assistant can immensely impact content creators
Creating content on social media is becoming more competitive. Thus, more complicated and professional tools are required. Given the significant impact of video content on a brand’s marketing plans, the partnership between Adobe and TikTok can benefit creators in many ways.
First, content creators on TikTok can now access professionally designed templates, Adobe Stock video clips, audio, stickers, and an Adobe Express TikTok video creator, according to Adobe’s announcement.
TikTok’s AI assistant also gives creators insights into the latest trends and hashtags. “And with just a few clicks, it’s simple to schedule and publish optimized content directly to TikTok — all without leaving Adobe Express,” Adobe noted.
TikTok’s Creative Assistant is added to Adobe Express as an add-on. To get started with the tool, you need to find the Creative Assistant in the Adobe Express and install it.
Why does the partnership between Adobe and TikTok matter so much?
According to Hubspot’s latest survey, users consume videos more than ever. In 2023, people, on average, watched 17 hours of online videos per week. Moreover, the number of digital video viewers worldwide is also expected to reach 3.5 billion. The importance of video has made 91% of businesses use it as a marketing tool.
Adobe has robust editing capabilities. TikTok also comes with an extensive audience reach. Integrating these two allows content creators to access a comprehensive toolkit that will enable them to produce engaging and memorable videos that resonate with their viewers.
Adobe has recently announced integration with TikTok’s Creative Assistant. The partnership between two major industry titans in digital content creation could have a massive impact on content creators and provide them with more sophisticated tools for their work.
Adobe described the move as a “first-of-its-kind integration” that makes video content creation quicker, easier, and more effective. This partnership also brings TikTok’s Creative Assistant to Adobe Express, which is an online design tool for creators.
TikTok’s Creative Assistant is an AI-powered virtual assistant. It helps brands and content creators on the app to enhance their ability to produce high-quality and creative content. The tool was already available in TikTok’s Creative Center. But it’s also coming to Adobe Express.
“We’re excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love,” said Sofia Hernandez, TikTok’s global head of Marketing. “Having the ability to ideate, create, and post all within Express further enables businesses of all sizes to create for TikTok at scale.”
Adobe Express integration with TikTok’s Creative Assistant can immensely impact content creators
Creating content on social media is becoming more competitive. Thus, more complicated and professional tools are required. Given the significant impact of video content on a brand’s marketing plans, the partnership between Adobe and TikTok can benefit creators in many ways.
First, content creators on TikTok can now access professionally designed templates, Adobe Stock video clips, audio, stickers, and an Adobe Express TikTok video creator, according to Adobe’s announcement.
TikTok’s AI assistant also gives creators insights into the latest trends and hashtags. “And with just a few clicks, it’s simple to schedule and publish optimized content directly to TikTok — all without leaving Adobe Express,” Adobe noted.
TikTok’s Creative Assistant is added to Adobe Express as an add-on. To get started with the tool, you need to find the Creative Assistant in the Adobe Express and install it.
Why does the partnership between Adobe and TikTok matter so much?
According to Hubspot’s latest survey, users consume videos more than ever. In 2023, people, on average, watched 17 hours of online videos per week. Moreover, the number of digital video viewers worldwide is also expected to reach 3.5 billion. The importance of video has made 91% of businesses use it as a marketing tool.
Adobe has robust editing capabilities. TikTok also comes with an extensive audience reach. Integrating these two allows content creators to access a comprehensive toolkit that will enable them to produce engaging and memorable videos that resonate with their viewers.
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