“Alix Earle Selfie Light” Review With Photos

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

I am by no means a TikTok connoisseur. At most, I get lost in an hour-long scrolling adventure once a week. So, the fact that I’ve seen countless enthusiastic videos spotlighting the viral “Alix Earle light” ($26, originally $32), a selfie light from tech brand Newmowa, is saying a lot. But I figured it can’t just be podcast host Alix Earle’s must-have beauty products that have her looking so good. A selfie light must always be involved. (Just kidding.) And the hype is real. The content posted surrounding the Alix Earle light feels endless, and it’s currently the only bestseller on her Amazon storefront, which you can access through her TikTok bio.

The product has over 10,000 ratings and 4.7 stars. It’s portable and lightweight and can be easily clipped onto your smartphone, laptop, or tablet. At the click of a button, you can turn on a range of modes (bright white, bright white and warm yellow, or warm yellow) and adjust the brightness on a scale of 10 different levels. The 135-minute battery is incredibly convenient, too. If you’re just using it for video calls and selfies, the light will last a week or more without the need for a charge, which is easily done in an hour via the accompanying USB cord. Finally, it comes with a 12-month warranty, just in case the lighting doesn’t meet your standards.

However, we test a wide variety of products at POPSUGAR and can easily distinguish quality from overrated internet promotion. Devoted to providing you with the most thorough review, we tried the light on two different skin tones and took comparison pictures so you can see what our selfies looked like before and after we introduced the Alix Earle influence into our lives. Ahead, find out why we’re singing this gadget’s praises and collectively deeming it a five-star item you must immediately add to your cart.

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

I am by no means a TikTok connoisseur. At most, I get lost in an hour-long scrolling adventure once a week. So, the fact that I’ve seen countless enthusiastic videos spotlighting the viral “Alix Earle light” ($26, originally $32), a selfie light from tech brand Newmowa, is saying a lot. But I figured it can’t just be podcast host Alix Earle’s must-have beauty products that have her looking so good. A selfie light must always be involved. (Just kidding.) And the hype is real. The content posted surrounding the Alix Earle light feels endless, and it’s currently the only bestseller on her Amazon storefront, which you can access through her TikTok bio.

The product has over 10,000 ratings and 4.7 stars. It’s portable and lightweight and can be easily clipped onto your smartphone, laptop, or tablet. At the click of a button, you can turn on a range of modes (bright white, bright white and warm yellow, or warm yellow) and adjust the brightness on a scale of 10 different levels. The 135-minute battery is incredibly convenient, too. If you’re just using it for video calls and selfies, the light will last a week or more without the need for a charge, which is easily done in an hour via the accompanying USB cord. Finally, it comes with a 12-month warranty, just in case the lighting doesn’t meet your standards.

However, we test a wide variety of products at POPSUGAR and can easily distinguish quality from overrated internet promotion. Devoted to providing you with the most thorough review, we tried the light on two different skin tones and took comparison pictures so you can see what our selfies looked like before and after we introduced the Alix Earle influence into our lives. Ahead, find out why we’re singing this gadget’s praises and collectively deeming it a five-star item you must immediately add to your cart.