Amazon Best-Sellers – Rolling Stone
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
Prime Day 2023 has ended, capping off a record-setting year for Amazon, with $12.7 billion across all categories in total sales making it the most successful year for the two-day event ever. But even still 2023’s Prime Day bonanza was quite different than years past — and gives some insight into how people are spending their money right now.
For starters, Prime Day 2023 was massive: Amazon reports that more than 172,000 items were purchased per minute during the sale, and that Prime members saved over $2.5 billion. The average order size was up too ($54.05 compared to $52.26 in 2022), according to Numerator.
However, although people might have spent slightly more this year, Prime Day purchases were very different. Instead of brand-name electronics and shiny new tech products, necessities were the top sellers this year with home goods and household essentials being the top two categories. This meant some surprising basics popped up in the Prime Day best-sellers list, such as Temptations Cat Treats, Liquid I.V. packets, and Crest Whitestrips.
Why the switch from wanted products to needed products? Likely lingering inflation and mixed fears of a recession in 2023. Adobe Analytics found that inflation impacted shoppers, with buy-now-pay-later (BNPL) services being used in 6.5% of orders, up 20% from 2022. Shoppers were also less spontaneous and more calculated in the way they approached deals, with more than half (54%) saying they compared prices at competitors, many of whom were also holding concurrent sales events, according to Numerator (36% checked Walmart for prices, and 25% looked at Target).
Still, some used Prime Day as shoppers have in past years, grabbing brand-name electronics and home goods they might have been eyeing for a while (i.e. Apple AirPods, Fire TV sticks, clothing, etc.).
The Top-Selling Items Of Prime Day 2023
Below, we’ve rounded up some of the top-selling products during Prime Day 2023. We’ve included products that Rolling Stone readers purchased in bulk, as well as several items that Amazon says were the event’s big winners.
Bonus: Some Prime Day deals are still lingering, with discounts likely to continue throughout the week. If you see anything still on sale, be sure to scoop it up quickly.
LifeStraw Personal Water Filter
Amazon
The LifeStraw was the most-purchased item among Rolling Stone readers during this year’s Prime Day, and it’s not hard to understand why: the best-selling portable water filter protects against 99.999999% of bacteria and has become a go-to for international travel or outdoor adventures. Best of all, the original LifeStraw and LifeStraw Peak Series still show the same discounted prices they had during Prime Day.
Buy LifeStraw Personal Water Filter $11.99
Apple AirPods Pro (2nd Gen)
Amazon
Apple AirPods Pro (2nd Gen) were another big winner this year — and most of Apple’s headphones are still discounted. These top-of-the-line earbuds, for example, are still 10% off, shaving $25 off the retail price. They feature noise-cancellation, an Apple H2 chip for advanced audio performance, and a substantial six-hour battery life. Plus, like all AirPods, they look great and connect easily.
Buy Apple AirPods Pro (2nd Gen) $225.00
YETI Rambler 20 oz Stainless Steel Tumbler
Amazon
It’s hard to have too many good travel cups, which is why people bought up these highly-rated tumblers from YETI. Plus, the stainless steel tumbler is vacuum insulated to protect your hot or cold beverage at all cost (and is cupholder compatible).
Buy YETI Rambler 20 oz Tumbler $35.00
BISSELL Air180
Amazon
This large-space air purifier — which captures captures 99.97 percent of particles — promises remove airborne allergens and irritants like dust, pet dander, and smoke like that from wildfires. And it seems to work, as shoppers bought the device in droves during Prime Day. It’s still on sale for 42% off (the same as it was on Prime Day) if you want to see what the hype is about.
Buy BISSELL Air180 $104.99
Anker 622 Magnetic Battery
Amazon
Prime Day may have been full of high-end tech discounts, but many people were still buying everyday gadgets and smaller accessories. This nifty console battery pack comes with a super-strong magnet that snaps your phone into place to ensure perfect alignment and an efficient charge. The price is still 30% off on Amazon after Prime Day, so you’ll want to grab Anker’s magnetic battery now.
Buy Anker 622 Magnetic Battery $49.99
Fire TV Stick with Alexa Voice Remote
Amazon
Amazon’s Fire TV Stick is one of the best streaming devices around, with minimal hardware, an easy-to-use remote, and all the major streaming apps. The “stick” plugs directly into your TV’s HDMI port, keeping your media console clear of bulky devices. The remote is equipped with Alexa, lending responsive voice controls for searching content and controlling video playback.
Buy Fire TV Stick $39.99
Four Sigmatic Organic Mushroom Coffee
Amzon
Another essential that people stocked up on during Prime Day was coffee, specifically mushroom coffee. And it’s still a good idea: This 10-pack of Four Sigmatic organic mushroom coffee costs just under $15 and removes the stress of stocking up on fresh beans every time you’re at the store.
Buy Four Sigmatic Mushroom Coffee $13.84
Waterpik Cordless Advanced Water Flosser
Amazon
Oral hygiene doesn’t have to be a chore, which is why our readers love this convenient and effective cordless water flosser. The best part? This plaque-destroyer that’s better than dental floss is still on sale with the Prime Day discount of 20% off.
Buy Waterpik Cordless Advanced Water Flosser $79.99
Apple Watch Series 8
Amazon
Apple’s latest smartwatch, the Series 8, saw a rare discount during Prime Day, leading to a flurry of purchases. But even without the discount, it’s still one of the best pieces of tech you can get. The watch’s always-on, high-res screen shows notifications, extensive health data like heart rate, blood pressure, and blood oxygen, lets you control your music from your wrist, and so much more. You can effectively track workouts, and the watch is pre-programmed to track specific types of exercises like lifting, kickboxing, running, and more. Better yet, The Series 8 Apple watch is still $70 off.
Buy Apple Watch Series 8 $429.00
Sony SRS-XB13 Portable Bluetooth Travel Speaker
Amazon
Sony’s highly-affordable, highly-rated Bluetooth travel speaker got scooped up quite a bit this year. The portable model delivers IP67 water resistance, 16 hours of battery life, and extra bass for deep, punchy sound. It’s great for streaming music on the go, chilling on the beach, or even taking on hikes.
Buy Sony SRS-XB13 Bluetooth Speaker $58.00
Beats Headphones
Amazon
Beats headphones were a big winner this year — and some models are still discounted. These top-of-the-line Beats Studio3 headphones, for example, are still 34% off, shaving $118 off the retail price. They feature noise-cancellation, an Apple W1 chip for easy connectivity, and a substantial 22-hour battery life. Plus, like all Beats, they look great and come in a few unique colorways.
Buy Beats Studio3 Headphones $231.99
Crest 3D Whitestrips
Amazon
As always, Prime Day 2023 was a great time to stock up on essentials. This year, it seems people needed these Crest 3D Whitestrips. The strips are applied to your teeth once a day, left for 30 minutes (while you watch TV or get some work done), and effectively remove teeth stains.
Buy Crest 3D Whitestrips $45.99
Chom Chom Roller Pet Hair Remover
Amazon
This beloved Chom Chom Roller Pet Hair Remover was a Prime Day best-seller, but here’s what’s odd: It’s still on sale for 22% off, and has been since May. Whatever the reason for its sales spike, we’re not surprised — it’s a simple and convenient gadget that really works .
Buy Chom Chom Roller Pet Hair Remover $24.99
Laneige Lip Sleeping Mask
Amazon
This Laneige lip sleeping mask saw a quick “lighting sale” during Prime Day, and people (rightly) scooped it up. Endorsed by Sydney Sweeney, the cult-favorite mask hydrates and rejuvenates lips while you sleep, removing flakiness, cracks, and dry patches.
Buy Laneige Lip Sleeping Mask $24.00
Bose SoundLink Flex Bluetooth Portable Speaker
Amazon
Another audio best-seller this year was the Bose SoundLink Flex bluetooth speaker. Although small, the SoundLink Flex delivers exceptionally deep, immersive sound, making it a great companion for parties, campouts, or traveling. It also comes with a built-in microphone so you can make and receive calls through the speaker itself.
Buy Bose SoundLink Flex Bluetooth Portable… $129.00
Fossil Men’s Nate Stainless Steel Watches
Amazon
The best watch deal we saw during Prime Day this year was (and still is) this Fossil Nate timepiece. It’s still marked down a whopping 54%, showcasing a handsome military-inspired stainless steel build to match both dressy and casual outfits.
Buy Fossil Stainless Steel Watch $103.93
Amazon Smart Plugs
Amazon
Here’s a great home upgrade that people stocked up on. Amazon’s Smart Plugs turn any outlet into a “smart” one that you can control with your phone, tablet, or Alexa. This means you can do things like turn off the lights, start the coffee machine, or start up your air purifier with voice controls or a tap of the phone — even while you’re out of the house.
Buy Amazon Smart Plug $24.99
Levi’s 505 Regular Fit Jeans
Amazon
As pants are trending wider, savvy shoppers used Prime Day to snap up pairs of wider-fit Levi’s jeans, such as these 505s. Luckily, Levi’s jeans are still very affordable through Amazon, and you can order multiple sizes to try on at home.
Buy Levi’s 505 Regular Fit Jeans $48.65
Echot Dot (Gen 5)
Amazon
Whether you need your first Alexa device or your fifth, now is a great time to get one of the best: the Echo Dot Gen 5. It lets you check the weather, set alarms, make lists, play music, and much more — all by asking Alexa.
Buy Echo Dot (5th Gen) $59.99
JoncAye Pickleball Paddles
Amazon
Even though home gym workouts are still popular, people have discovered how great it is get out and try the trendier Pickleball. That’s probably why this affordable, reliable paddle set from JoncAye saw some traction during Prime Day. They’re made from lightweight fiberglass with excellent strength, measuring 8 1/8 inches with a large sweet spot that helps to reduce mishits. They also cost under $100 — less than an annual gym membership.
Buy JoncAye Pickleball Paddles (Set of 4) $89.99
Apple AirTags
Amazon
Apple’s tracking device, the AirTag, is one of the best ways to stop losing your keys or wallet, showing a precise location on any Apple device. One hack that’s become popular lately is putting an AirTag in your checked suitcase, so you can always find it in case the airline loses your bag.
Buy Apple AirTag (4 Pack) $88.99
Philips Hue Smart Bulbs
Amazon
These Hue smart bulbs from Philips allow you to control lighting from your phone or with Alexa. Unlike most regular bulbs, they’re also dimmable and color-changing, so you can set the mood accordingly — whatever the occasion. It seemed people used Prime Day to stock up, but we think they make a great purchase anytime.
Buy Philips Hue Smart Bulbs $134.99
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
Prime Day 2023 has ended, capping off a record-setting year for Amazon, with $12.7 billion across all categories in total sales making it the most successful year for the two-day event ever. But even still 2023’s Prime Day bonanza was quite different than years past — and gives some insight into how people are spending their money right now.
For starters, Prime Day 2023 was massive: Amazon reports that more than 172,000 items were purchased per minute during the sale, and that Prime members saved over $2.5 billion. The average order size was up too ($54.05 compared to $52.26 in 2022), according to Numerator.
However, although people might have spent slightly more this year, Prime Day purchases were very different. Instead of brand-name electronics and shiny new tech products, necessities were the top sellers this year with home goods and household essentials being the top two categories. This meant some surprising basics popped up in the Prime Day best-sellers list, such as Temptations Cat Treats, Liquid I.V. packets, and Crest Whitestrips.
Why the switch from wanted products to needed products? Likely lingering inflation and mixed fears of a recession in 2023. Adobe Analytics found that inflation impacted shoppers, with buy-now-pay-later (BNPL) services being used in 6.5% of orders, up 20% from 2022. Shoppers were also less spontaneous and more calculated in the way they approached deals, with more than half (54%) saying they compared prices at competitors, many of whom were also holding concurrent sales events, according to Numerator (36% checked Walmart for prices, and 25% looked at Target).
Still, some used Prime Day as shoppers have in past years, grabbing brand-name electronics and home goods they might have been eyeing for a while (i.e. Apple AirPods, Fire TV sticks, clothing, etc.).
The Top-Selling Items Of Prime Day 2023
Below, we’ve rounded up some of the top-selling products during Prime Day 2023. We’ve included products that Rolling Stone readers purchased in bulk, as well as several items that Amazon says were the event’s big winners.
Bonus: Some Prime Day deals are still lingering, with discounts likely to continue throughout the week. If you see anything still on sale, be sure to scoop it up quickly.
LifeStraw Personal Water Filter
Amazon
The LifeStraw was the most-purchased item among Rolling Stone readers during this year’s Prime Day, and it’s not hard to understand why: the best-selling portable water filter protects against 99.999999% of bacteria and has become a go-to for international travel or outdoor adventures. Best of all, the original LifeStraw and LifeStraw Peak Series still show the same discounted prices they had during Prime Day.
Buy LifeStraw Personal Water Filter $11.99
Apple AirPods Pro (2nd Gen)
Amazon
Apple AirPods Pro (2nd Gen) were another big winner this year — and most of Apple’s headphones are still discounted. These top-of-the-line earbuds, for example, are still 10% off, shaving $25 off the retail price. They feature noise-cancellation, an Apple H2 chip for advanced audio performance, and a substantial six-hour battery life. Plus, like all AirPods, they look great and connect easily.
Buy Apple AirPods Pro (2nd Gen) $225.00
YETI Rambler 20 oz Stainless Steel Tumbler
Amazon
It’s hard to have too many good travel cups, which is why people bought up these highly-rated tumblers from YETI. Plus, the stainless steel tumbler is vacuum insulated to protect your hot or cold beverage at all cost (and is cupholder compatible).
Buy YETI Rambler 20 oz Tumbler $35.00
BISSELL Air180
Amazon
This large-space air purifier — which captures captures 99.97 percent of particles — promises remove airborne allergens and irritants like dust, pet dander, and smoke like that from wildfires. And it seems to work, as shoppers bought the device in droves during Prime Day. It’s still on sale for 42% off (the same as it was on Prime Day) if you want to see what the hype is about.
Buy BISSELL Air180 $104.99
Anker 622 Magnetic Battery
Amazon
Prime Day may have been full of high-end tech discounts, but many people were still buying everyday gadgets and smaller accessories. This nifty console battery pack comes with a super-strong magnet that snaps your phone into place to ensure perfect alignment and an efficient charge. The price is still 30% off on Amazon after Prime Day, so you’ll want to grab Anker’s magnetic battery now.
Buy Anker 622 Magnetic Battery $49.99
Fire TV Stick with Alexa Voice Remote
Amazon
Amazon’s Fire TV Stick is one of the best streaming devices around, with minimal hardware, an easy-to-use remote, and all the major streaming apps. The “stick” plugs directly into your TV’s HDMI port, keeping your media console clear of bulky devices. The remote is equipped with Alexa, lending responsive voice controls for searching content and controlling video playback.
Buy Fire TV Stick $39.99
Four Sigmatic Organic Mushroom Coffee
Amzon
Another essential that people stocked up on during Prime Day was coffee, specifically mushroom coffee. And it’s still a good idea: This 10-pack of Four Sigmatic organic mushroom coffee costs just under $15 and removes the stress of stocking up on fresh beans every time you’re at the store.
Buy Four Sigmatic Mushroom Coffee $13.84
Waterpik Cordless Advanced Water Flosser
Amazon
Oral hygiene doesn’t have to be a chore, which is why our readers love this convenient and effective cordless water flosser. The best part? This plaque-destroyer that’s better than dental floss is still on sale with the Prime Day discount of 20% off.
Buy Waterpik Cordless Advanced Water Flosser $79.99
Apple Watch Series 8
Amazon
Apple’s latest smartwatch, the Series 8, saw a rare discount during Prime Day, leading to a flurry of purchases. But even without the discount, it’s still one of the best pieces of tech you can get. The watch’s always-on, high-res screen shows notifications, extensive health data like heart rate, blood pressure, and blood oxygen, lets you control your music from your wrist, and so much more. You can effectively track workouts, and the watch is pre-programmed to track specific types of exercises like lifting, kickboxing, running, and more. Better yet, The Series 8 Apple watch is still $70 off.
Buy Apple Watch Series 8 $429.00
Sony SRS-XB13 Portable Bluetooth Travel Speaker
Amazon
Sony’s highly-affordable, highly-rated Bluetooth travel speaker got scooped up quite a bit this year. The portable model delivers IP67 water resistance, 16 hours of battery life, and extra bass for deep, punchy sound. It’s great for streaming music on the go, chilling on the beach, or even taking on hikes.
Buy Sony SRS-XB13 Bluetooth Speaker $58.00
Beats Headphones
Amazon
Beats headphones were a big winner this year — and some models are still discounted. These top-of-the-line Beats Studio3 headphones, for example, are still 34% off, shaving $118 off the retail price. They feature noise-cancellation, an Apple W1 chip for easy connectivity, and a substantial 22-hour battery life. Plus, like all Beats, they look great and come in a few unique colorways.
Buy Beats Studio3 Headphones $231.99
Crest 3D Whitestrips
Amazon
As always, Prime Day 2023 was a great time to stock up on essentials. This year, it seems people needed these Crest 3D Whitestrips. The strips are applied to your teeth once a day, left for 30 minutes (while you watch TV or get some work done), and effectively remove teeth stains.
Buy Crest 3D Whitestrips $45.99
Chom Chom Roller Pet Hair Remover
Amazon
This beloved Chom Chom Roller Pet Hair Remover was a Prime Day best-seller, but here’s what’s odd: It’s still on sale for 22% off, and has been since May. Whatever the reason for its sales spike, we’re not surprised — it’s a simple and convenient gadget that really works .
Buy Chom Chom Roller Pet Hair Remover $24.99
Laneige Lip Sleeping Mask
Amazon
This Laneige lip sleeping mask saw a quick “lighting sale” during Prime Day, and people (rightly) scooped it up. Endorsed by Sydney Sweeney, the cult-favorite mask hydrates and rejuvenates lips while you sleep, removing flakiness, cracks, and dry patches.
Buy Laneige Lip Sleeping Mask $24.00
Bose SoundLink Flex Bluetooth Portable Speaker
Amazon
Another audio best-seller this year was the Bose SoundLink Flex bluetooth speaker. Although small, the SoundLink Flex delivers exceptionally deep, immersive sound, making it a great companion for parties, campouts, or traveling. It also comes with a built-in microphone so you can make and receive calls through the speaker itself.
Buy Bose SoundLink Flex Bluetooth Portable… $129.00
Fossil Men’s Nate Stainless Steel Watches
Amazon
The best watch deal we saw during Prime Day this year was (and still is) this Fossil Nate timepiece. It’s still marked down a whopping 54%, showcasing a handsome military-inspired stainless steel build to match both dressy and casual outfits.
Buy Fossil Stainless Steel Watch $103.93
Amazon Smart Plugs
Amazon
Here’s a great home upgrade that people stocked up on. Amazon’s Smart Plugs turn any outlet into a “smart” one that you can control with your phone, tablet, or Alexa. This means you can do things like turn off the lights, start the coffee machine, or start up your air purifier with voice controls or a tap of the phone — even while you’re out of the house.
Buy Amazon Smart Plug $24.99
Levi’s 505 Regular Fit Jeans
Amazon
As pants are trending wider, savvy shoppers used Prime Day to snap up pairs of wider-fit Levi’s jeans, such as these 505s. Luckily, Levi’s jeans are still very affordable through Amazon, and you can order multiple sizes to try on at home.
Buy Levi’s 505 Regular Fit Jeans $48.65
Echot Dot (Gen 5)
Amazon
Whether you need your first Alexa device or your fifth, now is a great time to get one of the best: the Echo Dot Gen 5. It lets you check the weather, set alarms, make lists, play music, and much more — all by asking Alexa.
Buy Echo Dot (5th Gen) $59.99
JoncAye Pickleball Paddles
Amazon
Even though home gym workouts are still popular, people have discovered how great it is get out and try the trendier Pickleball. That’s probably why this affordable, reliable paddle set from JoncAye saw some traction during Prime Day. They’re made from lightweight fiberglass with excellent strength, measuring 8 1/8 inches with a large sweet spot that helps to reduce mishits. They also cost under $100 — less than an annual gym membership.
Buy JoncAye Pickleball Paddles (Set of 4) $89.99
Apple AirTags
Amazon
Apple’s tracking device, the AirTag, is one of the best ways to stop losing your keys or wallet, showing a precise location on any Apple device. One hack that’s become popular lately is putting an AirTag in your checked suitcase, so you can always find it in case the airline loses your bag.
Buy Apple AirTag (4 Pack) $88.99
Philips Hue Smart Bulbs
Amazon
These Hue smart bulbs from Philips allow you to control lighting from your phone or with Alexa. Unlike most regular bulbs, they’re also dimmable and color-changing, so you can set the mood accordingly — whatever the occasion. It seemed people used Prime Day to stock up, but we think they make a great purchase anytime.
Buy Philips Hue Smart Bulbs $134.99
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