X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands

X wants Facebook’s secret weapon: small businesses.

The social-media site formerly known as Twitter largely relies on advertising revenue from the world’s largest brands. But since owner Elon Musk alienated some of the biggest spenders, finding a new customer base has become critical.

X wants Facebook’s secret weapon: small businesses.

The social-media site formerly known as Twitter largely relies on advertising revenue from the world’s largest brands. But since owner Elon Musk alienated some of the biggest spenders, finding a new customer base has become critical.