X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands
X wants Facebook’s secret weapon: small businesses.
The social-media site formerly known as Twitter largely relies on advertising revenue from the world’s largest brands. But since owner Elon Musk alienated some of the biggest spenders, finding a new customer base has become critical.
Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
X wants Facebook’s secret weapon: small businesses.
The social-media site formerly known as Twitter largely relies on advertising revenue from the world’s largest brands. But since owner Elon Musk alienated some of the biggest spenders, finding a new customer base has become critical.
Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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