‘Angry Birds’ Maker to Be Bought by Sega
Sega Sammy Holdings Inc. agreed to pay almost $800 million for the company behind the “Angry Birds” franchise, a deal that would end the independence of one of the pioneers of the mobile-gaming industry.
The transaction is the latest consolidation move in the broader gaming industry. Games played mostly on phones boomed during the pandemic but sales have ebbed more recently.
Sega Sammy Holdings Inc. agreed to pay almost $800 million for the company behind the “Angry Birds” franchise, a deal that would end the independence of one of the pioneers of the mobile-gaming industry.
The transaction is the latest consolidation move in the broader gaming industry. Games played mostly on phones boomed during the pandemic but sales have ebbed more recently.
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