Apple may have a good reason for making Vision Pro $3,500
Apple’s recently released extended reality (XR) headset, the Vision Pro, pushes the boundaries of technology with its high-resolution displays and advanced processing power. But all that technology comes at a steep price, starting at $3,499. And it turns out that manufacturing costs may be the reason Apple makes the headset so expensive. Supply chain analysts at Omdia estimate that it costs Apple $1,542 just for the individual components that make up the device.
A significant portion of that material cost comes from the headset’s dual 4K micro OLED displays. Sony supplies Apple with the two panels, each of which has a resolution of 4000×4000 pixels. The report reveals that each display module costs Apple a hefty $228. With two displays required, that adds up to $456 – nearly a third of the total cost of materials.
The next most expensive components inside the Apple Vision Pro are likely the custom M2 and R1 processors that power its mixed reality experiences. However, the report did not include specific pricing for the chips. The M2 chip and custom silicon could cost more than $1,500 before R&D.
However, some experts argue that the Vision Pro’s current $3,500 price tag is out of reach for the average consumer. It’s about four times more expensive than competitors like the Meta Quest Pro. There are also concerns about whether the public is ready to “live” in VR worlds beyond gaming.
Vision Pro headset costs Apple over $1,500
While supply chain analysts estimate the bill of materials for the Apple Vision Pro at $1,542, the company declined to verify the cost breakdown. Apple CEO Tim Cook has previously criticized such teardown analyses as inaccurate. “I’ve never seen one that’s even close to accurate,” Cook said in 2015.
Last week, Mark Zuckerberg took to Instagram to share his thoughts on the Vision Pro, comparing it to the Meta Quest 3. In his final words on the Apple Vision Pro vs. Meta Quest 3, he asserts, “I don’t just think Quest is the better value, I think Quest is the better product, period.”
In other news, Huawei is also preparing to launch its rival for the Apple Vision Pro. Huawei’s headset is said to be less expensive than the Vision Pro while offering the same level of technology. According to the former marketing director of Meizu, Huawei’s alleged virtual reality headset is powered by an in-house chip from the Chinese company.
Apple’s recently released extended reality (XR) headset, the Vision Pro, pushes the boundaries of technology with its high-resolution displays and advanced processing power. But all that technology comes at a steep price, starting at $3,499. And it turns out that manufacturing costs may be the reason Apple makes the headset so expensive. Supply chain analysts at Omdia estimate that it costs Apple $1,542 just for the individual components that make up the device.
A significant portion of that material cost comes from the headset’s dual 4K micro OLED displays. Sony supplies Apple with the two panels, each of which has a resolution of 4000×4000 pixels. The report reveals that each display module costs Apple a hefty $228. With two displays required, that adds up to $456 – nearly a third of the total cost of materials.
The next most expensive components inside the Apple Vision Pro are likely the custom M2 and R1 processors that power its mixed reality experiences. However, the report did not include specific pricing for the chips. The M2 chip and custom silicon could cost more than $1,500 before R&D.
However, some experts argue that the Vision Pro’s current $3,500 price tag is out of reach for the average consumer. It’s about four times more expensive than competitors like the Meta Quest Pro. There are also concerns about whether the public is ready to “live” in VR worlds beyond gaming.
Vision Pro headset costs Apple over $1,500
While supply chain analysts estimate the bill of materials for the Apple Vision Pro at $1,542, the company declined to verify the cost breakdown. Apple CEO Tim Cook has previously criticized such teardown analyses as inaccurate. “I’ve never seen one that’s even close to accurate,” Cook said in 2015.
Last week, Mark Zuckerberg took to Instagram to share his thoughts on the Vision Pro, comparing it to the Meta Quest 3. In his final words on the Apple Vision Pro vs. Meta Quest 3, he asserts, “I don’t just think Quest is the better value, I think Quest is the better product, period.”
In other news, Huawei is also preparing to launch its rival for the Apple Vision Pro. Huawei’s headset is said to be less expensive than the Vision Pro while offering the same level of technology. According to the former marketing director of Meizu, Huawei’s alleged virtual reality headset is powered by an in-house chip from the Chinese company.
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