Apple’s TikTok Ad Spending Shows Faith in App’s Future
Despite all of the controversy and investigations into TikTok, Apple remains one of the top ad spenders on the platform. According to the Financial Times, Apple is one of the top four companies spending the most for an ad on TikTok. They are right up there with Pepsi, DoorDash, and Amazon. Which, if you’ve spent any time on TikTok, you’ve likely seen all of them in your feed.
Not it is likely that Apple already paid for these ads before Congress started investigating TikTok. As ad spending does typically get paid out months in advance. Analysts have stated that they don’t think anyone is responding in a panic or pulling advertising from their plans, in regards to TikTok.
China is mocking the US’ TikTok concerns
In a separate report, it seems that China’s State Media is actually mocking the US’ concerns over TikTok. The non-partisan Alliance for Securing Democracy has found that there is an increase in posts about TikTok, with an aggressive tone.
The agency found that between March 20 and March 26, 2023, Chinese diplomats and state media tweeted about TikTok nearly 200 times. Those same accounts mentioned the company fewer than 150 times over the entirety of January and February 2023. So it’s a sizable increase here.
The posts accuse Congress of technical illiteracy, hypocrisy and xenophobia. Which, no matter what you’re opinion is on TikTok being banned, these are quite true things. The CEO of TikTok was asked if his app connects to the users’ WiFi, you know, like every other app on your phone. And then we can’t forget about American companies like Facebook and Google doing the exact same thing with users data, and virtually nothing happening to them. So China does have a point here.
Will TikTok ever get fully banned in the US? Likely not. Though, China is also being hypocritical here, as they have banned almost every American website and service in their country. Including Google, Twitter, Facebook and others.
Despite all of the controversy and investigations into TikTok, Apple remains one of the top ad spenders on the platform. According to the Financial Times, Apple is one of the top four companies spending the most for an ad on TikTok. They are right up there with Pepsi, DoorDash, and Amazon. Which, if you’ve spent any time on TikTok, you’ve likely seen all of them in your feed.
Not it is likely that Apple already paid for these ads before Congress started investigating TikTok. As ad spending does typically get paid out months in advance. Analysts have stated that they don’t think anyone is responding in a panic or pulling advertising from their plans, in regards to TikTok.
China is mocking the US’ TikTok concerns
In a separate report, it seems that China’s State Media is actually mocking the US’ concerns over TikTok. The non-partisan Alliance for Securing Democracy has found that there is an increase in posts about TikTok, with an aggressive tone.
The agency found that between March 20 and March 26, 2023, Chinese diplomats and state media tweeted about TikTok nearly 200 times. Those same accounts mentioned the company fewer than 150 times over the entirety of January and February 2023. So it’s a sizable increase here.
The posts accuse Congress of technical illiteracy, hypocrisy and xenophobia. Which, no matter what you’re opinion is on TikTok being banned, these are quite true things. The CEO of TikTok was asked if his app connects to the users’ WiFi, you know, like every other app on your phone. And then we can’t forget about American companies like Facebook and Google doing the exact same thing with users data, and virtually nothing happening to them. So China does have a point here.
Will TikTok ever get fully banned in the US? Likely not. Though, China is also being hypocritical here, as they have banned almost every American website and service in their country. Including Google, Twitter, Facebook and others.
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