At the Forefront, Presenting the Use of AR/VR in Business in a New Light
by Market Trends December 1, 2022
MirrAR is a web-based Augmented Reality and Metaverse Technology platform that helps customers to try products before they buy. The company is transforming the digital customer experience by offering Virtual Try-On, Spatial Augmented Reality, and Metaverse commerce solution that offers never-before first-of-its-kind immersive customer experiences, resulting in increased customer engagement time and higher conversion rates.
In physical shopping, people can trial products before they buy. Whereas, in online shopping, there is no possibility of trying the products and it is also unfeasible to interact with the items. By using virtual try-on, customers can digitally check out the products like Jewelry, Watch, Eyewear, Apparel, etc, which can be tied on by the camera in the phone or laptop. On the other hand, for physical products like furniture, home appliances, Automobile, Real Estate, Industry equipment, etc, MirrAR helps inject the 3D models of these products inside the real world using its Spatial AR engine.
Customers can deeply engage and interact with the products digitally in real-time and in a natural way as if they are shopping physically but in a digital medium in the comfort of their place. This will help customers to make quick buying decisions, and increase engagement, conversion rates and reduce returns in e-commerce stores.
MirrAR simplifies the process of creating these immersive and highly engaging shopping experiences without writing a single line of code. In just a few minutes, these AR experiences can be created and there is no technical knowledge required at all. The company’s technology also works on any device just by using a browser.
Through the Plug and Play solution, MirrAR can easily integrate into any e-commerce, Live Commerce, CMS, and CX platforms. It also supports print-based AR that can be effectively used for the marketing and promotion of brands and products.
MirrAR has built a meaningful Metaverse engine that can be implemented immediately, which works on mobile and desktop without the requirement of any specialized VR headsets. MirrAR Metaverse uses 360-degree photos or 3D models to create the Metaverse store and customers can visit the store using a URL and navigate various parts, play games, collect points and could add products to the cart, and place an order. The company connects to your existing e-commerce platform and offers real-world connections, where customers can place orders inside an immersive metaverse store and get their products physically delivered. This truly offers a phydigital experience.
A ‘One-stop’ Destination for All AR Needs
MirrAR is on a mission to democratize access to Extended Reality (XR) to everyone.
The idea of MirrAR is shaped through Founder Institute, a US-based idea stage accelerator. MirrAR is a front-runner when it comes to innovation, the platform is completely based on the web. The company has been primarily working on multiple innovations in Augmented & Virtual Reality and building the technology platform horizontally to support multiple industry segments and verticals. After many years of research and development, they are now able to bring all the technology pieces together into a single platform that is so much powerful that combines all the possible AR Experiences.
MirrAR has recently launched a No code AR platform “https://mirr.ar” at GiTex Dubai. It is one of the most powerful platforms that simplify the creation of Augmented Reality experiences combining face tracking, hand tracking, body tracking, ground tracking, wall tracking, image tracking, and geo-tracking.
A Doyen in the Virtual Tech Space
- Prakash (JP) is the founder and CEO of MirrAR. His vision is to blend the extended reality world into humans through a contact lens/chip implantation and transform life. He has been researching and working in AR/VR technology since 2010 and has developed various AR/VR applications and spatial gesture-based interactions. At MirrAR, he is the driving force for all the ideations and shapes of how web-based AR technology could benefit humankind. He is a strong believer in the web-based approach, JP and Muthuraj, the co-founder & CTO solve the core deep technical issues that are currently present.
“Our world is a Canvas and let’s digitally augment it using MirrAR,” quips JP.
JP is a thoughtful leader in the AR/VR industry and has provided various talks at different educational institutions and organizations. He has a passion for teaching and actively mentor’s students from various colleges and universities.
A Garland of Recognitions and Awards
JP reveals that MirrAR has had its share of success and achieved the following awards:
- 10 Best startups to work for in Chennai by Silicon India Startup City Magazine.
- Winners of “Build for Metaverse” conducted by Atal Innovation Mission.
- Winners of the VTEX Accelerator program.
- Top 150 Startups in X-Pitch an Asia-wide competition.
- Grant of 2 Lakhs from Mailbox.
- Founder Institute – “Candle of the class” award
Serving Clients with Advanced Technologies
MirrAR is pioneering web-based Augmented Reality and Metaverse, claims JP. Since there is no need for the installation of any app, MirrAR accelerates the adoption of the technology. The company supports both In-Store and Online e-commerce stores powering the experiences in different devices and offering an omnichannel seamless customer experience.
MirrAR’s developer platform empowers any business to easily integrate using a simple SDK.
JP reveals that in a recent use case with its customer “Pazheri Gold”, they implemented a MirrAR TV kiosk to offer In-store Jewelry Virtual Try On. Customers walking into the store could try the products by standing in front of the TV and wearing most of their new launches and then physically seeing the products.
MedCuore.com is an Air Purifier manufacturer and Jackfruit Arasan is an FMCG company manufacturing Jackfruit value-added products, both of them are early adopters of MirrAR Metaverse store implementation and both are Direct Consumer (D2C) companies that don’t have a physical store. They always had an aspiration of how their physical stores would look like. MirrAR fulfilled its dream by building a Metaverse store, customers are now able to feel the store experience and enjoy a different shopping experience that is resulting in new customer segment acquisitions and deeper engagements.
AI Avatar at the Intersection of Metaverse and Customers
In JP’s opinion, AR/VR is a mix and match of multiple technology disciplines combined. He adds that with the innovation happening in the hardware, the GPU power is even available in mobile phones now, the cloud technologies have a very big impact in offering a scalable and reliable infrastructure combined with the recent 5G technology this offer near real-time experiences possible in the AR/VR that will accelerate the disruptions in almost all the industry segments.
MirrAR is currently working on an Artificial Intelligence-based Avatar that could naturally interact with the customers in AR and Metaverse. All these combined with big data will produce a world-scale implementation possible that is completely data-driven to see a world of possibilities.
Innovating with a ‘Web is Everything’ Belief
JP remarks that MirrAR strongly believes that the web is everything and that whatever they do is based on web first approach in both AR and VR. MirrAR has developed groundbreaking innovations in AR for Virtual Try-On technology and Spatial AR where the interactions are possibly made in the 3D object in the AR. Users can even create a web-based Augmented Reality game using the MirrAR platform.
Cracking Challenges with A Robust Team
The major challenge the company faced was to make the AR and VR technologies work on the web that too at an acceptable level of performance, states JP. MirrAR’s technical team can crack both the performance and the interaction challenges.
Starting a New Wave of Metaverse
In JP’s opinion, AR/VR technology is on the verge of getting into the mainstream adoption cycle. MirrAR is built as a technology platform and is strongly positioned to make a big impact horizontally across all the industry segments in both AR and VR markets.
MirrAR is aggressively taking on the new wave of Metaverse by connecting e-commerce and enabling phydigital shopping experiences that are changing the face of the industry primarily targeting Gen-Z customers.
by Market Trends December 1, 2022
MirrAR is a web-based Augmented Reality and Metaverse Technology platform that helps customers to try products before they buy. The company is transforming the digital customer experience by offering Virtual Try-On, Spatial Augmented Reality, and Metaverse commerce solution that offers never-before first-of-its-kind immersive customer experiences, resulting in increased customer engagement time and higher conversion rates.
In physical shopping, people can trial products before they buy. Whereas, in online shopping, there is no possibility of trying the products and it is also unfeasible to interact with the items. By using virtual try-on, customers can digitally check out the products like Jewelry, Watch, Eyewear, Apparel, etc, which can be tied on by the camera in the phone or laptop. On the other hand, for physical products like furniture, home appliances, Automobile, Real Estate, Industry equipment, etc, MirrAR helps inject the 3D models of these products inside the real world using its Spatial AR engine.
Customers can deeply engage and interact with the products digitally in real-time and in a natural way as if they are shopping physically but in a digital medium in the comfort of their place. This will help customers to make quick buying decisions, and increase engagement, conversion rates and reduce returns in e-commerce stores.
MirrAR simplifies the process of creating these immersive and highly engaging shopping experiences without writing a single line of code. In just a few minutes, these AR experiences can be created and there is no technical knowledge required at all. The company’s technology also works on any device just by using a browser.
Through the Plug and Play solution, MirrAR can easily integrate into any e-commerce, Live Commerce, CMS, and CX platforms. It also supports print-based AR that can be effectively used for the marketing and promotion of brands and products.
MirrAR has built a meaningful Metaverse engine that can be implemented immediately, which works on mobile and desktop without the requirement of any specialized VR headsets. MirrAR Metaverse uses 360-degree photos or 3D models to create the Metaverse store and customers can visit the store using a URL and navigate various parts, play games, collect points and could add products to the cart, and place an order. The company connects to your existing e-commerce platform and offers real-world connections, where customers can place orders inside an immersive metaverse store and get their products physically delivered. This truly offers a phydigital experience.
A ‘One-stop’ Destination for All AR Needs
MirrAR is on a mission to democratize access to Extended Reality (XR) to everyone.
The idea of MirrAR is shaped through Founder Institute, a US-based idea stage accelerator. MirrAR is a front-runner when it comes to innovation, the platform is completely based on the web. The company has been primarily working on multiple innovations in Augmented & Virtual Reality and building the technology platform horizontally to support multiple industry segments and verticals. After many years of research and development, they are now able to bring all the technology pieces together into a single platform that is so much powerful that combines all the possible AR Experiences.
MirrAR has recently launched a No code AR platform “https://mirr.ar” at GiTex Dubai. It is one of the most powerful platforms that simplify the creation of Augmented Reality experiences combining face tracking, hand tracking, body tracking, ground tracking, wall tracking, image tracking, and geo-tracking.
A Doyen in the Virtual Tech Space
- Prakash (JP) is the founder and CEO of MirrAR. His vision is to blend the extended reality world into humans through a contact lens/chip implantation and transform life. He has been researching and working in AR/VR technology since 2010 and has developed various AR/VR applications and spatial gesture-based interactions. At MirrAR, he is the driving force for all the ideations and shapes of how web-based AR technology could benefit humankind. He is a strong believer in the web-based approach, JP and Muthuraj, the co-founder & CTO solve the core deep technical issues that are currently present.
“Our world is a Canvas and let’s digitally augment it using MirrAR,” quips JP.
JP is a thoughtful leader in the AR/VR industry and has provided various talks at different educational institutions and organizations. He has a passion for teaching and actively mentor’s students from various colleges and universities.
A Garland of Recognitions and Awards
JP reveals that MirrAR has had its share of success and achieved the following awards:
- 10 Best startups to work for in Chennai by Silicon India Startup City Magazine.
- Winners of “Build for Metaverse” conducted by Atal Innovation Mission.
- Winners of the VTEX Accelerator program.
- Top 150 Startups in X-Pitch an Asia-wide competition.
- Grant of 2 Lakhs from Mailbox.
- Founder Institute – “Candle of the class” award
Serving Clients with Advanced Technologies
MirrAR is pioneering web-based Augmented Reality and Metaverse, claims JP. Since there is no need for the installation of any app, MirrAR accelerates the adoption of the technology. The company supports both In-Store and Online e-commerce stores powering the experiences in different devices and offering an omnichannel seamless customer experience.
MirrAR’s developer platform empowers any business to easily integrate using a simple SDK.
JP reveals that in a recent use case with its customer “Pazheri Gold”, they implemented a MirrAR TV kiosk to offer In-store Jewelry Virtual Try On. Customers walking into the store could try the products by standing in front of the TV and wearing most of their new launches and then physically seeing the products.
MedCuore.com is an Air Purifier manufacturer and Jackfruit Arasan is an FMCG company manufacturing Jackfruit value-added products, both of them are early adopters of MirrAR Metaverse store implementation and both are Direct Consumer (D2C) companies that don’t have a physical store. They always had an aspiration of how their physical stores would look like. MirrAR fulfilled its dream by building a Metaverse store, customers are now able to feel the store experience and enjoy a different shopping experience that is resulting in new customer segment acquisitions and deeper engagements.
AI Avatar at the Intersection of Metaverse and Customers
In JP’s opinion, AR/VR is a mix and match of multiple technology disciplines combined. He adds that with the innovation happening in the hardware, the GPU power is even available in mobile phones now, the cloud technologies have a very big impact in offering a scalable and reliable infrastructure combined with the recent 5G technology this offer near real-time experiences possible in the AR/VR that will accelerate the disruptions in almost all the industry segments.
MirrAR is currently working on an Artificial Intelligence-based Avatar that could naturally interact with the customers in AR and Metaverse. All these combined with big data will produce a world-scale implementation possible that is completely data-driven to see a world of possibilities.
Innovating with a ‘Web is Everything’ Belief
JP remarks that MirrAR strongly believes that the web is everything and that whatever they do is based on web first approach in both AR and VR. MirrAR has developed groundbreaking innovations in AR for Virtual Try-On technology and Spatial AR where the interactions are possibly made in the 3D object in the AR. Users can even create a web-based Augmented Reality game using the MirrAR platform.
Cracking Challenges with A Robust Team
The major challenge the company faced was to make the AR and VR technologies work on the web that too at an acceptable level of performance, states JP. MirrAR’s technical team can crack both the performance and the interaction challenges.
Starting a New Wave of Metaverse
In JP’s opinion, AR/VR technology is on the verge of getting into the mainstream adoption cycle. MirrAR is built as a technology platform and is strongly positioned to make a big impact horizontally across all the industry segments in both AR and VR markets.
MirrAR is aggressively taking on the new wave of Metaverse by connecting e-commerce and enabling phydigital shopping experiences that are changing the face of the industry primarily targeting Gen-Z customers.
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