Baby-Formula Imports to Face Tariffs Again in 2023

The availability of powdered baby formula in U.S. stores has improved in recent months. Out-of-stock levels fell to 14% in October from 30% in July, according to the most recent data from market-research company IRI.

The U.S. dairy industry, which makes ingredients for baby formula, had urged lawmakers to let the tariff suspensions expire.

Jim Mulhern,

chief executive of the National Milk Producers Federation, wrote to lawmakers in November that the supply had improved enough to allow for a return of the tariffs. 

Some parents are still reporting empty shelves. Grocer

Kroger Co.

said on Dec. 1 that supply-chain problems remain. And families are finding fewer brands, sizes and formats of formula in stores. Manufacturers such as U.K.-based

Reckitt Benckiser Group

PLC, which produces formula in the U.S. and has been importing more supplies from overseas factories, said it has adjusted production to make more of a narrower product range. Supermarkets sold an average of 43% fewer formula products per store weekly as of Nov. 20, compared with the same period in the previous year, IRI data showed.

Reckitt’s Enfamil formula has picked up most of the market share

Abbott Laboratories

has lost since recalling its Similac and other formulas in February because of safety concerns, according to IRI.

Nestlé SA’s

Gerber and private-label brands have made smaller gains. Enfamil is the top brand by sales with about 43% of the market, IRI said. 

Reimposing tariffs could make formula more expensive and harder to find, said

Erik Peterson,

managing director for consulting firm Kearney’s Global Policy Business Council think tank. “Neither is in the interest of the U.S. consumer,” he said.

Formula maker Kendamil said it factored a return of the tariffs into its plans to send six times as much formula to the U.S. in 2023 than in 2022. Executives said the company won’t raise prices commensurate with tariffs. “There’s no world in which we’ll be adjusting prices 20%,” said Kendamil co-founder

Will McMahon.

Special exemptions for importing baby formula are also set to expire on Jan. 6 unless companies pledge to work to meet full Food and Drug Administration requirements. If they do, they can stay in the U.S. market through 2025 while they work to comply with FDA rules. The FDA said some companies have set plans to work toward meeting U.S. standards. The agency didn’t name them or give an exact count.

Another flexible formula rule could go away in February. The Agriculture Department said in a recent letter that it might stop allowing families to use the Women, Infants and Children supplemental nutrition program, which provides formula at no cost, to buy brands that haven’t struck a contract with each state.

“Every effort to ensure formula is on store shelves creates a compounding net positive,” said

Jamila Taylor,

president of the National WIC Association, which represents providers to the federal program. 

Write to Liz Essley Whyte at [email protected] and Jesse Newman at [email protected]

The availability of powdered baby formula in U.S. stores has improved in recent months. Out-of-stock levels fell to 14% in October from 30% in July, according to the most recent data from market-research company IRI.

The U.S. dairy industry, which makes ingredients for baby formula, had urged lawmakers to let the tariff suspensions expire.

Jim Mulhern,

chief executive of the National Milk Producers Federation, wrote to lawmakers in November that the supply had improved enough to allow for a return of the tariffs. 

Some parents are still reporting empty shelves. Grocer

Kroger Co.

said on Dec. 1 that supply-chain problems remain. And families are finding fewer brands, sizes and formats of formula in stores. Manufacturers such as U.K.-based

Reckitt Benckiser Group

PLC, which produces formula in the U.S. and has been importing more supplies from overseas factories, said it has adjusted production to make more of a narrower product range. Supermarkets sold an average of 43% fewer formula products per store weekly as of Nov. 20, compared with the same period in the previous year, IRI data showed.

Reckitt’s Enfamil formula has picked up most of the market share

Abbott Laboratories

has lost since recalling its Similac and other formulas in February because of safety concerns, according to IRI.

Nestlé SA’s

Gerber and private-label brands have made smaller gains. Enfamil is the top brand by sales with about 43% of the market, IRI said. 

Reimposing tariffs could make formula more expensive and harder to find, said

Erik Peterson,

managing director for consulting firm Kearney’s Global Policy Business Council think tank. “Neither is in the interest of the U.S. consumer,” he said.

Formula maker Kendamil said it factored a return of the tariffs into its plans to send six times as much formula to the U.S. in 2023 than in 2022. Executives said the company won’t raise prices commensurate with tariffs. “There’s no world in which we’ll be adjusting prices 20%,” said Kendamil co-founder

Will McMahon.

Special exemptions for importing baby formula are also set to expire on Jan. 6 unless companies pledge to work to meet full Food and Drug Administration requirements. If they do, they can stay in the U.S. market through 2025 while they work to comply with FDA rules. The FDA said some companies have set plans to work toward meeting U.S. standards. The agency didn’t name them or give an exact count.

Another flexible formula rule could go away in February. The Agriculture Department said in a recent letter that it might stop allowing families to use the Women, Infants and Children supplemental nutrition program, which provides formula at no cost, to buy brands that haven’t struck a contract with each state.

“Every effort to ensure formula is on store shelves creates a compounding net positive,” said

Jamila Taylor,

president of the National WIC Association, which represents providers to the federal program. 

Write to Liz Essley Whyte at [email protected] and Jesse Newman at [email protected]