Camera maker Canon is looking to collaborate with a smartphone maker
For more than half a decade, we’ve seen smartphone manufacturers partner with camera manufacturers. This helps bring better results for the smartphone camera experience, and that does not seem to be slowing down. Japanese camera manufacturer Canon is looking to partner with a smartphone manufacturer.
We know about different partnerships between smartphone makers and Camera makers. Vivo has partnered with Zeiss, Xiaomi partners with Leica, and Oppo/OnePlus has partnered with Hasselblad. So, this isn’t something that’s entirely different.
The camera maker doesn’t go in and build the camera for the phone, however. It would either contribute its optics or assist in the software development and tuning for the camera.
Canon is considering partnering with a smartphone manufacturer
Anyone in the photography world knows Canon as an all-around consumer-focused brand. The company has its flagship cameras that give you great results along with its mid-range and budget cameras that you will find at your local Walmart. So, the company knows what it’s doing.
According to a report from CNBETA, Hideki Ozawa, the chairman of Ken in China, said in an interview that the company has been studying the matter. So, this probably means that Canon does not have a particular brand in mind. However, we can imagine that it has a list of potential partnerships being written up as we speak.
So, since the company is just in the consideration stage, we shouldn’t expect to see any phones boasting Canon Optics anytime soon. As for what companies would need this, we could probably expect companies like HTC. Not to say that HTC’s cameras are bad, but this could definitely be a great marketing stunt to put HTC back into the consumer mindset.
The same could probably be set for Nokia. This company has been struggling to get back into the smartphone market, and posting the robust camera experience powered by Canon would definitely raise a few eyebrows.
It’ll be interesting to see what company Canon decides to shake hands with. Only time will tell.
For more than half a decade, we’ve seen smartphone manufacturers partner with camera manufacturers. This helps bring better results for the smartphone camera experience, and that does not seem to be slowing down. Japanese camera manufacturer Canon is looking to partner with a smartphone manufacturer.
We know about different partnerships between smartphone makers and Camera makers. Vivo has partnered with Zeiss, Xiaomi partners with Leica, and Oppo/OnePlus has partnered with Hasselblad. So, this isn’t something that’s entirely different.
The camera maker doesn’t go in and build the camera for the phone, however. It would either contribute its optics or assist in the software development and tuning for the camera.
Canon is considering partnering with a smartphone manufacturer
Anyone in the photography world knows Canon as an all-around consumer-focused brand. The company has its flagship cameras that give you great results along with its mid-range and budget cameras that you will find at your local Walmart. So, the company knows what it’s doing.
According to a report from CNBETA, Hideki Ozawa, the chairman of Ken in China, said in an interview that the company has been studying the matter. So, this probably means that Canon does not have a particular brand in mind. However, we can imagine that it has a list of potential partnerships being written up as we speak.
So, since the company is just in the consideration stage, we shouldn’t expect to see any phones boasting Canon Optics anytime soon. As for what companies would need this, we could probably expect companies like HTC. Not to say that HTC’s cameras are bad, but this could definitely be a great marketing stunt to put HTC back into the consumer mindset.
The same could probably be set for Nokia. This company has been struggling to get back into the smartphone market, and posting the robust camera experience powered by Canon would definitely raise a few eyebrows.
It’ll be interesting to see what company Canon decides to shake hands with. Only time will tell.
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