Ciara and Russell Wilson’s clothing store, House of LR&C, coming to Lone Tree

Come July, fashion-forward shoppers in the Denver metro area will have a new reason to one, two step down to Lone Tree’s Park Meadows mall. The shopping center will soon be home to Colorado’s first House of LR&C, the retail clothing store owned by singer Ciara and Denver Broncos quarterback Russell Wilson.

The store, which is slated for a soft opening on July 15, will inhabit a 1,900-square-foot space on the mall’s second floor where shoppers can find the couple’s brands, LITA by Ciara, Human Nation and Good Man Brand, all under one roof. A line of children’s apparel, 3Brand, will also be for sale there.

The House of LR&C in Lone Tree will be the company’s fourth store nationwide and first outside of Washington, where the Wilsons previously lived.

“Moving to Denver has been such an amazing opportunity for our family,” Ciara said in a statement. “The entire state of Colorado has welcomed us with open arms, from sporting events to the children’s hospital, to the community to the entire Broncos fanbase!”

The House of LR&C is named for the company’s values – love, respect and care – but also shares the initials with “love Russell and Ciara.” CEO Christine Day said the name not only reflects the founders’ shared belief that “love is the most important and powerful force,” but also how the company approaches sourcing materials and manufacturing.

“What we want to prove is that you can create value by living values,” she said. That means utilizing sustainable and recycled fabrics, leveraging ethical and eco-conscious factories, and limiting the company’s carbon footprint, for example, by distributing only in the United States.

But that doesn’t mean compromising on style, Day said. LITA by Ciara is billed as a contemporary women’s brand, Human Nation offers gender inclusive or gender neutral streetwear, and Good Man Brand is menswear, including shoes.

“Really the whole space we’re trying to raise the bar in is true sustainability with true passion because we won’t change the industry unless we give consumers what they want. And that’s fashion,” Day said. “We try to make sustainability the effortless choice for the consumer.”

House of LR&C adds the brick-and-mortar component to the Wilson’s numerous clothing brands, which have until recently primarily been sold online. The first store debuted in Seattle in 2021, followed by locations in Lynnwood, Wash. and Factoria, Wash. The company will soon open a store in Scottsdale, Ariz. and is looking to expand further throughout the United States, Day said. That includes potentially other store locations in the greater Denver area, she said.

“We are so excited to make our mark and open our doors in Denver bringing our sustainable fashion house with us,” Wilson said in a statement. “The thing we are always most proud beyond the brands is the giveback component from the creation of Good Man Brand! For every item sold, 3% goes back to our Why Not You Foundation where we donate the proceeds to youth programs!”

Come July, fashion-forward shoppers in the Denver metro area will have a new reason to one, two step down to Lone Tree’s Park Meadows mall. The shopping center will soon be home to Colorado’s first House of LR&C, the retail clothing store owned by singer Ciara and Denver Broncos quarterback Russell Wilson.

The store, which is slated for a soft opening on July 15, will inhabit a 1,900-square-foot space on the mall’s second floor where shoppers can find the couple’s brands, LITA by Ciara, Human Nation and Good Man Brand, all under one roof. A line of children’s apparel, 3Brand, will also be for sale there.

The House of LR&C in Lone Tree will be the company’s fourth store nationwide and first outside of Washington, where the Wilsons previously lived.

“Moving to Denver has been such an amazing opportunity for our family,” Ciara said in a statement. “The entire state of Colorado has welcomed us with open arms, from sporting events to the children’s hospital, to the community to the entire Broncos fanbase!”

The House of LR&C is named for the company’s values – love, respect and care – but also shares the initials with “love Russell and Ciara.” CEO Christine Day said the name not only reflects the founders’ shared belief that “love is the most important and powerful force,” but also how the company approaches sourcing materials and manufacturing.

“What we want to prove is that you can create value by living values,” she said. That means utilizing sustainable and recycled fabrics, leveraging ethical and eco-conscious factories, and limiting the company’s carbon footprint, for example, by distributing only in the United States.

But that doesn’t mean compromising on style, Day said. LITA by Ciara is billed as a contemporary women’s brand, Human Nation offers gender inclusive or gender neutral streetwear, and Good Man Brand is menswear, including shoes.

“Really the whole space we’re trying to raise the bar in is true sustainability with true passion because we won’t change the industry unless we give consumers what they want. And that’s fashion,” Day said. “We try to make sustainability the effortless choice for the consumer.”

House of LR&C adds the brick-and-mortar component to the Wilson’s numerous clothing brands, which have until recently primarily been sold online. The first store debuted in Seattle in 2021, followed by locations in Lynnwood, Wash. and Factoria, Wash. The company will soon open a store in Scottsdale, Ariz. and is looking to expand further throughout the United States, Day said. That includes potentially other store locations in the greater Denver area, she said.

“We are so excited to make our mark and open our doors in Denver bringing our sustainable fashion house with us,” Wilson said in a statement. “The thing we are always most proud beyond the brands is the giveback component from the creation of Good Man Brand! For every item sold, 3% goes back to our Why Not You Foundation where we donate the proceeds to youth programs!”