Coke, PepsiCo Are Target of Probe by Federal Trade Commission
Bottles of PepsiCo and Coke brand beverages for sale.
Photo:
Luke Sharrett/Bloomberg News
The Federal Trade Commission is investigating potential price discrimination in the U.S. beverage market by
Coca-Cola Co.
KO -0.54%
and
PepsiCo Inc.
PEP -0.68%
Still at a preliminary stage, the probe is looking for violations of a law that prohibits suppliers from offering advantageous prices to favored customers or in a specific geographic market, according to people familiar with the matter.
Coke confirmed Tuesday that it has received a request for information from the FTC and is complying. A PepsiCo spokeswoman declined to comment. The investigation was earlier reported by Politico.
The FTC, under Chair
Lina Khan,
a Democrat, has stepped up its enforcement of several antitrust matters. An FTC spokesman declined to comment.
Coke “is committed to fair and lawful competition in the marketplace,” a spokeswoman said. “Any assertion that the company has done anything unlawful with respect to the sale and distribution of its products is unfounded and we are prepared to defend any specific accusations accordingly.”
Write to Jennifer Maloney at [email protected] and Dave Michaels at [email protected]
Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Bottles of PepsiCo and Coke brand beverages for sale.
Photo:
Luke Sharrett/Bloomberg News
The Federal Trade Commission is investigating potential price discrimination in the U.S. beverage market by
Coca-Cola Co.
KO -0.54%
and
PepsiCo Inc.
PEP -0.68%
Still at a preliminary stage, the probe is looking for violations of a law that prohibits suppliers from offering advantageous prices to favored customers or in a specific geographic market, according to people familiar with the matter.
Coke confirmed Tuesday that it has received a request for information from the FTC and is complying. A PepsiCo spokeswoman declined to comment. The investigation was earlier reported by Politico.
The FTC, under Chair
Lina Khan,
a Democrat, has stepped up its enforcement of several antitrust matters. An FTC spokesman declined to comment.
Coke “is committed to fair and lawful competition in the marketplace,” a spokeswoman said. “Any assertion that the company has done anything unlawful with respect to the sale and distribution of its products is unfounded and we are prepared to defend any specific accusations accordingly.”
Write to Jennifer Maloney at [email protected] and Dave Michaels at [email protected]
Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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