Constant Curiosity: What They Don't Teach You at School
Mauro Porcini is Chief Design Officer at PepsiCo. His new book, The Human Side of Innovation, outlines his approach to focusing on people-first, design-led strategies. He says design is about the entire customer journey, not just the top of the sales funnel.
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Mauro Porcini is Chief Design Officer at PepsiCo. His new book, The Human Side of Innovation, outlines his approach to focusing on people-first, design-led strategies. He says design is about the entire customer journey, not just the top of the sales funnel.
Read All
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