Deepfake: Deepfake menace: Govt issues advisory to social media platforms to comply with IT rules
The government on Tuesday issued another advisory to all social media and internet intermediaries, including WhatsApp, Instagram, Facebook and Google, seeking strict compliance with the existing IT rules, specifically targeting growing concerns around misinformation powered by deepfake technology.
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“Today, a formal advisory has been issued incorporating the ‘agreed to’ procedures to ensure that users on these platforms do not violate the prohibited content in Rule 3(1)(b) and if such legal violations are noted or reported then the consequences under law will follow,” minister of state for electronics and information technology Rajeev Chandrasekhar said.
In its advisory dated December 26, the IT ministry said that platforms were not following the directives on the prohibited content, especially around misinformation and deepfakes.
Over the next few weeks, the IT ministry will “closely observe” the compliance of these advisories by social media and internet intermediaries and make amendments to the IT Rules or law if required, Chandrasekhar said.
The IT ministry has asked all companies to submit an “action-taken-cum-status” within seven days. The advisory sent on Tuesday is the latest in a series of communications and notices sent to intermediaries asking them to follow the norms prohibiting the hosting, display or sharing of certain content such as child sexual abuse material, pornographic content, or allowing illegal loan apps to advertise on their platform.
“Platforms should take additional measures to permit any advertisement of illegal loan and betting apps having the potential to scam and mislead the users, the consequences of which will be the sole responsibility of the intermediaries,” the advisory read.
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The government on Tuesday issued another advisory to all social media and internet intermediaries, including WhatsApp, Instagram, Facebook and Google, seeking strict compliance with the existing IT rules, specifically targeting growing concerns around misinformation powered by deepfake technology.
![]()
“Today, a formal advisory has been issued incorporating the ‘agreed to’ procedures to ensure that users on these platforms do not violate the prohibited content in Rule 3(1)(b) and if such legal violations are noted or reported then the consequences under law will follow,” minister of state for electronics and information technology Rajeev Chandrasekhar said.
In its advisory dated December 26, the IT ministry said that platforms were not following the directives on the prohibited content, especially around misinformation and deepfakes.
Over the next few weeks, the IT ministry will “closely observe” the compliance of these advisories by social media and internet intermediaries and make amendments to the IT Rules or law if required, Chandrasekhar said.
The IT ministry has asked all companies to submit an “action-taken-cum-status” within seven days. The advisory sent on Tuesday is the latest in a series of communications and notices sent to intermediaries asking them to follow the norms prohibiting the hosting, display or sharing of certain content such as child sexual abuse material, pornographic content, or allowing illegal loan apps to advertise on their platform.
“Platforms should take additional measures to permit any advertisement of illegal loan and betting apps having the potential to scam and mislead the users, the consequences of which will be the sole responsibility of the intermediaries,” the advisory read.
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