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Fanatics Hits $31 Billion Valuation in Latest Funding Round

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Fanatics Inc. has raised about $700 million from a group of investors, pushing the sports-merchandising company’s valuation to $31 billion, according to people familiar with the matter.

About two-thirds of the new money came from parties that hadn’t previously invested in the company, including private-equity firm Clearlake Capital Group LP, which led the round, and investment and merchant-banking firm LionTree LLC, the people said. Prior Fanatics investors such as Silver Lake, Fidelity Management & Research Co. and SoftBank Group Corp. were also among the participants, they said.



Fanatics Inc. has raised about $700 million from a group of investors, pushing the sports-merchandising company’s valuation to $31 billion, according to people familiar with the matter.

About two-thirds of the new money came from parties that hadn’t previously invested in the company, including private-equity firm Clearlake Capital Group LP, which led the round, and investment and merchant-banking firm LionTree LLC, the people said. Prior Fanatics investors such as Silver Lake, Fidelity Management & Research Co. and SoftBank Group Corp. were also among the participants, they said.

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