flipkart upi: Flipkart launches UPI handle in partnership with Axis Bank
Ecommerce major Flipkart has launched its Unified Payments Interface (UPI) handle Flipkart UPI with Axis Bank, in an attempt to enhance its digital payment offerings.
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ET first reported about Flipkart’s plan to introduce its independent UPI offering in May last year.
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Flipkart has been testing its own offering on UPI with a closed user group since 2023. The move will pave the way for it to enter the payments business after its separation from PhonePe.
As of now, Flipkart UPI will only be available for Android users. Customers can register for UPI with @fkaxis handle and do fund transfers and checkout payments using the Flipkart app.
“The launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us. At Flipkart, we are committed to delivering the best-in-class commerce experience to customers by offering safe and convenient payment options along with a wide array of rewards and benefits such as Supercoins, Brand Vouchers, and others,” said Dheeraj Aneja, senior vice president – fintech and payments group at Flipkart.
The UPI offering will allow users to avail features for online and offline merchant transactions within and outside of the Flipkart marketplace. It also introduces one-click and quick functionalities for recharges and bill payments. With the new UPI feature, customers will get a convenient digital payment experience through its integrated checkout funnel.
Discover the stories of your interest
Flipkart had ventures into the fintech space through Super.money, a platform set up by senior executive Prakash Sikaria, where the etailer holds a majority stake and has invested $15-20 million.
Ecommerce major Flipkart has launched its Unified Payments Interface (UPI) handle Flipkart UPI with Axis Bank, in an attempt to enhance its digital payment offerings.
![]()
ET first reported about Flipkart’s plan to introduce its independent UPI offering in May last year.
Elevate Your Tech Prowess with High-Value Skill Courses
| Offering College | Course | Website |
|---|---|---|
| IIT Delhi | IITD Certificate Programme in Data Science & Machine Learning | Visit |
| IIM Kozhikode | IIMK Advanced Data Science For Managers | Visit |
| IIM Lucknow | IIML Executive Programme in FinTech, Banking & Applied Risk Management | Visit |
Flipkart has been testing its own offering on UPI with a closed user group since 2023. The move will pave the way for it to enter the payments business after its separation from PhonePe.
As of now, Flipkart UPI will only be available for Android users. Customers can register for UPI with @fkaxis handle and do fund transfers and checkout payments using the Flipkart app.
“The launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us. At Flipkart, we are committed to delivering the best-in-class commerce experience to customers by offering safe and convenient payment options along with a wide array of rewards and benefits such as Supercoins, Brand Vouchers, and others,” said Dheeraj Aneja, senior vice president – fintech and payments group at Flipkart.
The UPI offering will allow users to avail features for online and offline merchant transactions within and outside of the Flipkart marketplace. It also introduces one-click and quick functionalities for recharges and bill payments. With the new UPI feature, customers will get a convenient digital payment experience through its integrated checkout funnel.
Discover the stories of your interest
Flipkart had ventures into the fintech space through Super.money, a platform set up by senior executive Prakash Sikaria, where the etailer holds a majority stake and has invested $15-20 million.
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