Foldable phones aren’t as popular in the US as in other regions
Foldable phones appear to be a lot more popular in Asia and Europe than in the US. According to noted display industry expert Ross Young, Samsung has sold more Flip and Fold phones in its home country South Korea than in America. That’s despite the US having a five times higher population than Korea. It’s a similar story for other vendors as well.
Samsung is still selling more foldable phones than any other company
Ross Young, who is also the CEO of Display Supply Chain Consultants (DSCC), recently shared the market share of foldable smartphone companies for the first quarter of 2023. Samsung, which has long had a stronghold on this niche, is finally starting the feel the heat of competition. The arrival of new models such as the OPPO Find N2 and Find N2 Flip, coupled with an off-season for the Korean firm, means that its share tumbled to 45 percent. That’s Samsung’s lowest market share since Q2 2021 when Xiaomi launched its first foldable, the Mi MIX Fold.
Riding on the back of its latest foldables, OPPO leapfrogged its compatriot Huawei to the second spot with a market share of 21 percent. Huawei, which launched the Pocket S in November last year, managed to keep a market share of about 20 percent in Q1 2023. These three firms captured pretty much the whole global smartphone market this past quarter. Shipments were down year-on-year (YoY) for the second straight quarter, though. A total of 2.1 million foldable smartphones were shipped globally in the first three months of the year.
Model-wise, Samsung’s Galaxy Z Flip 4 was the most popular foldable device in Q1 2023. It accounted for 27 percent of all sales. The Huawei Pocket S (15 percent) was the next favorite, followed by the Galaxy Z Fold 4 (13 percent). The OPPO Find N2 Flip (11 percent) and the Huawei Mate X3 (six percent) make up the top five. With Tecno, Vivo, Google, and others arriving on the scene in recent weeks, this chart may look a lot more diverse in subsequent quarters. The market would probably rebound too. For the record, more than six five million foldables were sold globally in Q3 2022.
The US foldable market is relatively small compared to other regions
Samsung may be the world’s largest foldable smartphone vendor, OPPO and Huawei’s market shares are particularly notable because of their limited presence. The former has just entered Europe and has been selling its foldables mostly in China and a few other Asian countries. The latter, meanwhile, has little to no presence outside China. Samsung is the only company selling foldable phones globally.
Unfortunately for the Korean brand, people in the US don’t seem to be interested in these unconventional devices. Europe is Samsung’s biggest foldable market, followed by South Korea. China and Singapore are among the Asian countries where people have been more quick to adopt folding phones than the rest of the world. It will be interesting to see whether Google’s Pixel Fold drives the US foldable market in the coming months. The company is currently taking pre-orders for its first-gen foldable, with sales beginning in late June.
Foldable phones appear to be a lot more popular in Asia and Europe than in the US. According to noted display industry expert Ross Young, Samsung has sold more Flip and Fold phones in its home country South Korea than in America. That’s despite the US having a five times higher population than Korea. It’s a similar story for other vendors as well.
Samsung is still selling more foldable phones than any other company
Ross Young, who is also the CEO of Display Supply Chain Consultants (DSCC), recently shared the market share of foldable smartphone companies for the first quarter of 2023. Samsung, which has long had a stronghold on this niche, is finally starting the feel the heat of competition. The arrival of new models such as the OPPO Find N2 and Find N2 Flip, coupled with an off-season for the Korean firm, means that its share tumbled to 45 percent. That’s Samsung’s lowest market share since Q2 2021 when Xiaomi launched its first foldable, the Mi MIX Fold.
Riding on the back of its latest foldables, OPPO leapfrogged its compatriot Huawei to the second spot with a market share of 21 percent. Huawei, which launched the Pocket S in November last year, managed to keep a market share of about 20 percent in Q1 2023. These three firms captured pretty much the whole global smartphone market this past quarter. Shipments were down year-on-year (YoY) for the second straight quarter, though. A total of 2.1 million foldable smartphones were shipped globally in the first three months of the year.
Model-wise, Samsung’s Galaxy Z Flip 4 was the most popular foldable device in Q1 2023. It accounted for 27 percent of all sales. The Huawei Pocket S (15 percent) was the next favorite, followed by the Galaxy Z Fold 4 (13 percent). The OPPO Find N2 Flip (11 percent) and the Huawei Mate X3 (six percent) make up the top five. With Tecno, Vivo, Google, and others arriving on the scene in recent weeks, this chart may look a lot more diverse in subsequent quarters. The market would probably rebound too. For the record, more than six five million foldables were sold globally in Q3 2022.
The US foldable market is relatively small compared to other regions
Samsung may be the world’s largest foldable smartphone vendor, OPPO and Huawei’s market shares are particularly notable because of their limited presence. The former has just entered Europe and has been selling its foldables mostly in China and a few other Asian countries. The latter, meanwhile, has little to no presence outside China. Samsung is the only company selling foldable phones globally.
Unfortunately for the Korean brand, people in the US don’t seem to be interested in these unconventional devices. Europe is Samsung’s biggest foldable market, followed by South Korea. China and Singapore are among the Asian countries where people have been more quick to adopt folding phones than the rest of the world. It will be interesting to see whether Google’s Pixel Fold drives the US foldable market in the coming months. The company is currently taking pre-orders for its first-gen foldable, with sales beginning in late June.
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